Just as consumers have shifted the way they shop and what they buy during the COVID-19 pandemic, business buyers are also altering how they spend their dollars. We already noted just how much media buying will change because of the coronavirus outbreak, but there are several other categories of spend that B2B buyers will alter as the virus and the economic fallout progresses worldwide.

Some consumers are refraining from buying items they might have been eyeing before as a result of the coronavirus pandemic, particularly big-ticket purchases. According to March 2020 GlobalWebIndex data, nearly a third of US internet users ages 16 to 64 have delayed booking any vacations.

eMarketer principal analyst Nicole Perrin looks at what consumers expect to see from brands during the pandemic. She then discusses Google now allowing COVID-19 ads to run on its platforms, the T-Mobile and Sprint merger being finalized and how radio has been performing recently.

This report will give an overview of account-based marketing (ABM) and dig deep into the fundamentals of building a mature, revenue-driving ABM practice.

While the COVID-19 pandemic is creating a major drag on the global economy, it’s helping to accelerate the development and commercialization of several emerging technologies that have, until now, received lukewarm public and/or government support.

Juan Lavista, LATAM marketing and insights head at MercadoLibre Advertising, speaks with eMarketer vice president of business development Marissa Coslov about the ecommerce technology firm's response to the coronavirus pandemic, how marketers are adjusting their advertising campaigns in the wake of the crisis, and the most searched products in Latin America. Made possible by Salesforce.

In less than two weeks' time, the coronavirus pandemic completely changed the ways in which millions of UK residents grocery shop and order food. On March 20, Prime Minister Boris Johnson ordered cafes, bars and restaurants to close for eat-in customers; three days later, all residents except workers in essential jobs were told to stay home as much as possible, going out only for groceries, medical needs or solo exercise.

The last US recession—which lasted from December 2007 to June 2009—resulted in two straight years of US ad spending declines. As the coronavirus spreads worldwide more than a decade later, the US faces what looks like another economic downturn.

With the impact of the coronavirus still ricocheting throughout the economy, it can be difficult to envision retail one day returning to normal. And yet, somehow it will—and much of it will look virtually indistinguishable from the pre-crisis reality. But certain changes in consumer behavior will be lasting.

eMarketer principal analysts Andrew Lipsman and Nicole Perrin discuss what consumers expect, and don't expect, from advertisements during the pandemic and provide some examples. They then talk about the Amazon and Instacart protest implications, the United Nation's call to creatives and how bad the retail store closures picture could look this year.

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Max Knight, vice president of analytics services at Amobee. He shared pre-campaign preparation in the age of COVID-19.

According to our estimates, which were finalized prior to the coronavirus outbreak and subsequent cancellation of major sports programming, US TV ad sales were expected to climb 2.0% this year to $72.00 billion, a significant bump from 2019’s 2.5% year-over-year decline to $70.59 billion.

The coronavirus pandemic and its effects on the economy have upended media plans. eMarketer forecasting analyst Eric Haggstrom joins host Nicole Perrin to talk about research on what advertisers are doing to respond and which channels are getting hit hardest, as well as what current developments might mean for our next US digital ad spending forecast.

eMarketer research analyst Man-Chung Cheung discusses the latest on the coronavirus pandemic in China. He explores the role of big data in managing the crisis, points out signs of a retail rebound and considers takeaways for the US and Europe.

Latin America and the Caribbean account for 3.3% of confirmed coronavirus cases worldwide (roughly 55,000 people as of April 10, Johns Hopkins University data updated hourly), but businesses and consumers have already started feeling the impact of the virus as governments attempt to contain the pandemic and mitigate potential economic downturns. Here's what you need to know.

eMarketer principal analyst Victoria Petrock discusses how emerging tech innovations like social virtual reality, smart homes and 5G connectivity have shown new promise during the pandemic.

As with every other aspect of our lives, COVID-19 is impacting social media usage and advertising. Some of those changes, along with other important ad product launches, will continue to affect advertisers once the pandemic ends.

The Great Recession was a low point in the recorded history of advertising. Total media ad spending declined for two straight years in the US, and digital ad spending even dropped in absolute terms in 2009, the only time that’s ever happened. But most of the buy-side decision-makers surveyed in late March 2020 by the Interactive Advertising Bureau (IAB) think the coronavirus pandemic will have an even worse effect on US ad budgets.

Digital media and the spread of misinformation are two topics that often go hand in hand, and as the coronavirus pandemic takes hold in the UK, consumers are turning to tried and tested methods of acquiring necessary information. With a less splintered and partisan than what’s found in the US, organizations like the BBC and other traditional media continue to be the go-to sources of information for UK consumers.

Meal kits are experiencing an uptick in popularity as more people practice social distancing and turn to alternatives to limit their grocery store shopping.