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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus

MealPal Pivots Business to Offer Grocery Essentials

Article
Apr 29, 2020

Lunch and dinner subscription company MealPal started out as a service through which consumers could pick up meals from local restaurants during the work week—but, like many in the food industry, it has adjusted its operations for quarantined customers. The company now offers groceries supplied by local restaurants via MealPal Market.

The Ad Platform: Consumer Confidence and Concern During the Coronavirus Pandemic

The Ad Platform: Consumer Confidence and Concern During the Coronavirus Pandemic

Audio
Apr 29, 2020

Ellen Houston, managing director at research firm Civis Analytics, joins host Nicole Perrin to talk about some of the company's recent polling about how consumers are reacting to the coronavirus pandemic. They cover media usage, job and virus worries, shopping behaviors and more.

Time Spent on Social Media Is Anticipated to Increase 8.8%, Despite Expected Plateau

Article
Apr 29, 2020

As social distancing continues, US social network users are spending more time than previously estimated with social platforms.

US Time Spent with Media 2020

US Time Spent with Media 2020

Report
Apr 29, 2020

This report examines our 2020 US time spent with media forecast, accounting for COVID-19 effects and more durable non-COVID trends.

Analyst Take: How the Coronavirus Will Change Our Germany Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our Germany Ad Spending Forecast

Report
Apr 28, 2020

Our March forecasts for 2020 ad spending have been overtaken by the effects of coronavirus. We’re now issuing updated estimates for Germany ad spending in H1 2020, based on recent information about how advertisers will respond.

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our UK Ad Spending Forecast

Report
Apr 28, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How Brands in China Are Responding to Consumer Expectations During the Coronavirus

How Brands in China Are Responding to Consumer Expectations During the Coronavirus

Article
Apr 28, 2020

As shelter-at-home and quarantine measures keep consumers in China at home, brands ramped up their efforts to meet consumers' high expectations for digital services by offering free online tools and courses, streaming live events and adopting new ecommerce strategies.

Despite a Slowdown in 2019, Netflix Sees Reacceleration of Subscribers in Q1 2020

Article
Apr 27, 2020

Netflix added 2.31 million net new paid subscribers in the US and Canada in Q1 2020, bringing the region's total subscriber count to 69.97 million. That's growth of about 5% year over year. The company attributed stronger worldwide growth to increased media consumption during quarantines.

Industry Voices: Marketing in Uncertain Times with Nonprofit With Love

Video
Apr 27, 2020

Allie Roth, founder and president of With Love, a nonprofit that provides resources to foster families, joins eMarketer vice president of business development Marissa Coslov to talk about the organization's response to the coronavirus pandemic, including social media initiatives and implementing a new drive-thru and doorstep delivery system. Made possible by Salesforce.

US Consumers Are Flocking to TikTok

US Consumers Are Flocking to TikTok

Article
Apr 27, 2020

TikTok is experiencing a substantial boost during the coronavirus pandemic. It added more than 12 million US unique visitors in March, reaching 52.2 million, according to data provided to us by Comscore. Between January and March, its US unique visitor count rose 48.3%.

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When Will Shopping Activity Resume?

When Will Shopping Activity Resume?

Article
Apr 27, 2020

Due to the pandemic, retailers are currently struggling with finances, logistics and maintaining relevance. With stay-at-home orders still in place indefinitely, many companies are wondering when they can get back to business as usual.

Without Sports, What Happens to Cord-Cutting and TV Ad Dollars?

Without Sports, What Happens to Cord-Cutting and TV Ad Dollars?

Audio
Apr 27, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom, Business Insider Intelligence research associate Daniel Carnahan and senior analyst Audrey Schomer discuss whether the coronavirus might accelerate cord-cutting, whether sports TV rights will shift to digital platforms quicker, how a delayed NFL season could impact ad spending, how many Americans watch sports, what a second COVID-19 wave might do to the leagues and its lasting effects on sports consumption.

Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our Canada Ad Spending Forecast

Report
Apr 24, 2020

The coronavirus pandemic has upended 2020 ad spending projections, ours included. This report summarizes our H1 2020 Canada ad spending forecast, factoring in available information about the massive downturn in Q2.

The US Population Is Becoming More Comfortable with Using Telehealth Services

The US Population Is Becoming More Comfortable with Using Telehealth Services

Article
Apr 24, 2020

The number of adults in the US comfortable talking to healthcare practitioners, like doctors and nurses, about their health concerns—either virtually or over the phone—is increasing, according to recent data from YouGov.

COVID-19 Hinders Influencer Marketing Collaborations, Causes Some Creators to Shift Focus

COVID-19 Hinders Influencer Marketing Collaborations, Causes Some Creators to Shift Focus

Article
Apr 23, 2020

Fallout caused by the spread of the coronavirus—including travel restrictions, business closures and event cancellations—has taken its toll on the influencer marketing industry. Social distancing and fewer collaborations with brands have made it difficult for social media creators to produce regular content, causing some to shift focus.

COVID-19 Impact: US Time Spent with Social Media

Video
Apr 23, 2020

eMarketer senior forecasting analyst Oscar Orozco joins global director of public relations Douglas Clark to discuss how the coronavirus pandemic is affecting eMarketer’s forecasts on time spent with social media, including revised numbers for Facebook, Instagram and Snapchat.

How Will the Coronavirus Change the Facebook and Google Duopoly?

How Will the Coronavirus Change the Facebook and Google Duopoly?

Audio
Apr 23, 2020

eMarketer principal analysts Nicole Perrin and Debra Aho Williamson discuss how COVID-19 has changed engagement and the flow of ad dollars to the digital duopoly of Facebook and Google. They then talk about gamifying social distancing, Mozilla and Scroll's 'Firefox Better Web,' and Instagram 'Co-Watching.'

Social Media Advertising in Q2 2020 and Beyond

Social Media Advertising in Q2 2020 and Beyond

Report
Apr 23, 2020

Social media advertising will remain vulnerable in Q2 and possibly longer. CPMs will stay low, spending cuts will persist, and ad creative will be tricky to get right.

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Supply Chains Are Strained as the Pandemic Causes a Surge in Online Orders

Article
Apr 23, 2020

Consumers have been conditioned to expect fast delivery of online orders, but the pandemic has flashed a spotlight on how strained supply chains can get—even among savvy retailers like Amazon, which heavily focused its business on expedited shipping.

Teens' and Kids' Media Diets During the Coronavirus

Teens' and Kids' Media Diets During the Coronavirus

Audio
Apr 23, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Lucy Koch and vice president of research Jennifer Pearson discuss the media diets of kids and teens in quarantine. They then talk about how older individuals and women are disproportionately affected by COVID-19, the video streaming platforms with the best kids content and more.

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