The pandemic upended the conventional process by which pharmaceutical sales reps pitch their drugs to healthcare professionals. Physicians now demand hybrid in-person and virtual meetings. Pharma marketers must assess ways to refine various digital detailing (aka e-detailing) strategies.

Providers’ and health insurers’ SDOH investments are growing alongside healthcare’s shift to value-based care. Measuring the impact of this work is challenging but will be necessary to improve health outcomes and lower medical spending.

Leisure travel is picking up, but economy clouds outlook: Inflation, continued COVID-19 challenges raise concern about longer-term demand.

The pandemic, along with shifts in consumer health behavior, have heightened the need for medical payments innovation. With unpaid US medical debt approaching $200 billion, healthcare providers must take a patient-centered approach to enhancing their payment infrastructures.

How should businesses view these global trends and events? How are behaviors and spending changing? In this report, Insider Intelligence analysts weigh in on the questions they’re being asked by both clients and the media about the shifting landscape in key areas like digital advertising, retail and ecommerce, and financial services.

For CMOs in the US, the biggest potential challenge to growth this year will be talent and labor issues, cited by 42.6% of those executives. The next biggest headwinds they anticipate are supply chain issues (29.6%) and inflation (24.5%). Two years into the pandemic, just 5.8% expect new coronavirus measures to hinder growth.

Digital therapeutics (DTx) are becoming more prominent offerings in healthcare. Questions are now arising around which stakeholders will pay for these products and how accessible they’ll be for patients.

A number of economic headwinds threaten to pummel retailers: The war in Ukraine, continued supply chain bottlenecks, and rising inflation are increasing the risk of recession.

Beijing’s zero-COVID policy wreaks havoc on the global supply chain: Lockdowns in Shenzhen and Dongguan make it harder and more expensive for retailers like Amazon and Walmart to deliver goods to overseas shoppers.

US digital brokerages’ new user growth ticked up from 2019 to 2021. But growth will nosedive in 2022 and 2023, forcing digital brokerages to find new revenue growth strategies.

Healthcare patients are evolving into consumers. This report examines the trends driving healthcare’s consumerization shift and discusses how incumbents can keep folks from going elsewhere by countering disruptors’ technology-centric strategies.

After missing out on a big rebound in 2021, Southeast Asia’s total retail and ecommerce sales are both set to boom this year. Indonesia—set for a standout year—will shape the region’s metrics and account for nearly 65% of Southeast Asia’s ecommerce sales.

Walmart Inc.’s earnings show the benefit of prioritizing value over profits: The company’s decision to keep prices low helped it maintain growth and gain market share.

Payments Ecosystem: Acquirers and processors, networks, and issuers each play distinct roles in the payments purchasing chain. But those roles are shifting amid commoditization, new competitive dynamics, and technological innovation.

The pandemic-driven two-year ecommerce boom of 2020 is set to decelerate considerably this year. Brick-and-mortar retail, meanwhile, returned with a vengeance last year and is in better shape than expected going into 2022.

Spotify confronts brand safety issues amid Joe Rogan dispute controversy: The podcasting giant is adding content warnings as it stands by its popular, controversial host.

COVID-19 is back at the top of mind for many consumers: Survey suggests spread of omicron variant has led many to change their behavior.

This report analyzes H1 2021 retail ecommerce sales figures for seven companies in Latin America, including Mercado Libre, Magazine Luiza, and Falabella. It also explores key trends that are helping to fuel ecommerce growth at each of these companies.

In Latin America in 2022, digital payments will make gains, consumer expectations around ecommerce will shift, corporate sustainability and social issues will come to the fore, SMBs will bank on social commerce, and retail media networks will make their presence felt.