How the pandemic changed back-to-school shopping

A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

Sustainability is a hot topic, especially in the wake of the coronavirus pandemic. In 2021, most ecommerce buyers, sellers, and logistics firms are taking steps to be more eco-friendly. But commitment and progress are patchy.

We spoke with Paul Nasse, managing director for Northern Europe at Integral Ad Science, about the changing digital media landscape and how advertisers can best navigate the rocky road of brand risk.

During its 16 months in port, Norwegian Cruise Line took a bold approach to its messaging by acknowledging consumers' need to “break free.” Watch Industry Voices: Holiday Preparedness with Norwegian’s Isis Ruiz, senior vice president and CMO, to hear how the cruise line maintained marketing momentum last holiday season and what it has prepared for this year.

Has travel ad spending taken flight?

If retail ecommerce was boosting overall retail growth over the past decade, the pandemic added rocket fuel to surge it ahead by many years.

The Olympics start today, but should they?

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Following a diminished need to refresh their wardrobe, consumers are excited to celebrate the holiday season in style. Watch Industry Voices: Holiday Preparedness with Banana Republic’s Jen Mullen, vice president and head of stores, to hear how the fashion retailer is applying learnings from last year to ensure a seamless holiday shopping experience.

This report explores the pandemic’s impact on total retail, ecommerce, and mcommerce sales in Latin America, with breakouts for Argentina, Brazil, and Mexico. It also examines key drivers fueling regional market movements in 2021 and beyond.

Many of the national and regional rankings for retail ecommerce sales and growth have changed little since 2020.

A massive leap forward for Canada’s retail ecommerce market resulted from the pandemic. The momentum continues this year.

For the first time, we have published our TikTok user forecast for Mexico, one of the hardest-hit countries by the pandemic. As people there stayed home more in 2020, many turned to the internet for entertainment, and the number of monthly TikTok users surged 222.5% year over year, according to our estimates.

The pandemic boosted retail ecommerce sales across the world and fueled double-digit gains in France and Germany in 2020. This year, both countries will see single-digit growth, as physical retail begins to recover.

Business and leisure travelers have returned to what happens in Las Vegas, as the Las Vegas Convention and Visitors Authority (LVCVA) welcomes visitors back with a new motto that touts the city’s innovative and experiential offerings. Watch Industry Voices: Spotlight on Travel with LVCVA’s Kate Wik, CMO, to learn how the destination marketer is managing visitors’ pent-up demand and shorter booking windows.

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

The payfac model is a framework that allows merchant-facing companies to embed card payments into their software—which in turn enables their customers to process payments.

For Hilton Hotels, first-party data is key to ensuring its guests have a comfortable—and memorable—stay at its properties. Watch Industry Voices: Spotlight on Travel, with Hilton’s Amy Martin-Ziegenfuss, senior vice president of global enterprise and brand marketing, to learn how customer data informs the hospitality brand’s advertising and guest amenities.