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EMARKETER

Industry Voices: Spotlight on Boston Red Sox’s Adam Grossman

Video by Daniel Caridi  |  Aug 2, 2021
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Topics
Holiday & Seasonal Shopping
Brand Marketing
Marketing Tactics
Worldwide
United States

A possible World Series win right before the holidays kick off means the Boston Red Sox’s marketing team must be nimble and ready to pivot that enthusiasm into its holiday messaging. Watch Industry Voices: Holiday Preparedness with Red Sox CMO Adam Grossman to hear how the team plans out its marketing and engages fans throughout the year whether it's online or at Fenway Park.

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