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EMARKETER

Industry Voices: Spotlight on Shiseido’s Alessio Rossi

Video by Daniel Caridi  |  Apr 26, 2021
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Topics
Retail Ecommerce Sales
Groceries & Consumer Products (CPG)
Brand Marketing
Worldwide
United States
Japan

As Shiseido gets closer to completing its digital transformation, AI will be critical to scale at speed. But the personal care brand still plans to keep people at its center. Watch Industry Voices with Alessio Rossi, executive vice president and head of digital transformation at Shiseido, to learn how it empowers its team with data and technology to relate to consumers with empathy and efficiency.

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