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Industry Voices: Spotlight on Crayola’s Victoria Lozano

Video by Daniel Caridi  |  May 10, 2021
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Topics
Groceries & Consumer Products (CPG)
Retail Ecommerce Sales
Brand Marketing
Worldwide
United States

From hand sanitizer and kid-sized masks to DIY craft ideas and an inclusive range of skin-tone crayons, Crayola thinks about its marketing in the context of products, experiences, and content. Watch Industry Voices Spotlight on CPGs with Victoria Lozano, executive vice president and general manager of Crayola, to learn how social media has amplified its mission.

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Watch previous episodes from our Spotlight on CPG series:

Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch

Watch previous episodes from our Spotlight on Retail series:

Industry Voices: Spotlight on Banana Republic’s Jen Mullen

Industry Voices: Spotlight on Shiseido's Alessio Rossi

Industry Voices: Spotlight on Article's Duncan Blair

Industry Voices: Spotlight on Mint Mobile’s Aron North

Industry Voices: Spotlight on Mack Weldon’s Brian Berger

Watch episodes from March's Spotlight on Women Leaders series:

Industry Voices: Spotlight on Kibou's Nell Shapiro

Industry Voices: Spotlight on Dickies’ Kathy Hines

Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein

Industry Voices: Spotlight on Danone’s Sonika Patel

Industry Voices: Spotlight on Deloitte’s Suzanne Kounkel

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