Industry Voices: Spotlight on Mack Weldon’s Brian Berger

Industry Voices: Spotlight on Mack Weldon’s Brian Berger

Learn how digitally native brand Mack Weldon repositioned its product-based messaging in favor of compassionate campaigns told through consumers’ voices. See our interview with Brian Berger, founder and CEO, as he discusses marketing strategies, brand loyalty, and the importance of testing traditional and nontraditional channels.

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