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Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch

Video by Daniel Caridi  |  May 3, 2021
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Topics
Groceries & Consumer Products (CPG)
Retail Ecommerce Sales
Brand Marketing
United States
Worldwide

Older consumers may recall the iconic Bounty TV commercials featuring “Rosie.” But to attract Gen Z, Procter & Gamble is taking its messaging to digital channels. Watch Industry Voices Spotlight on CPG with Janette Yauch, brand vice president of Bounty and Puffs at P&G, to learn how it’s leveraging Twitch and TikTok.

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Watch previous episodes from our Spotlight on Retail series:

Industry Voices: Spotlight on Banana Republic’s Jen Mullen

Industry Voices: Spotlight on Shiseido's Alessio Rossi

Industry Voices: Spotlight on Article's Duncan Blair

Industry Voices: Spotlight on Mint Mobile’s Aron North

Industry Voices: Spotlight on Mack Weldon’s Brian Berger

Watch episodes from March's Spotlight on Women Leaders series:

Industry Voices: Spotlight on Kibou's Nell Shapiro

Industry Voices: Spotlight on Dickies’ Kathy Hines

Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein

Industry Voices: Spotlight on Danone’s Sonika Patel

Industry Voices: Spotlight on Deloitte’s Suzanne Kounkel

 

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