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EMARKETER

Industry Voices: Spotlight on Universal Parks & Resorts’ Leah van Zelm

Video by Daniel Caridi  |  Jun 14, 2021
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Topics
Travel
Brand Marketing
Customer Experience
Worldwide
United States
China

Whether it’s the visitors’ app or in-park operations team, Universal Parks & Resorts is dedicated to delivering seamless guest experiences. To create relevant, immersive moments, the theme park relies on its core data and an integrated customer data platform (CDP). Watch Industry Voices: Spotlight on Travel with Universal Parks & Resorts’ Leah van Zelm, vice president of global marketing analytics.

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