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EMARKETER

Industry Voices: Spotlight on Brenne Whisky

Video by Daniel Caridi  |  May 17, 2021
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Topics
Groceries & Consumer Products (CPG)
Brand Marketing
Food & Beverage
Worldwide
United States

In-person discovery is an integral part of a spirit marketer’s strategy. So when brand discovery shifted online, Brenne Whisky found that consumers aren’t shy about a buy-to-try purchase. Watch Industry Voices Spotlight on CPGs with Brenne’s president and founder Allison Parc to hear how direct-to-consumer (D2C) access made continued discovery possible.

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Watch previous episodes from our Spotlight on CPG series:

Industry Voices: Spotlight on Crayola’s Victoria Lozano

Industry Voices: Spotlight on Procter & Gamble’s Janette Yauch

Watch previous episodes from our Spotlight on Retail series:

Industry Voices: Spotlight on Banana Republic’s Jen Mullen

Industry Voices: Spotlight on Shiseido's Alessio Rossi

Industry Voices: Spotlight on Article's Duncan Blair

Industry Voices: Spotlight on Mint Mobile’s Aron North

Industry Voices: Spotlight on Mack Weldon’s Brian Berger

Watch episodes from March's Spotlight on Women Leaders series:

Industry Voices: Spotlight on Kibou's Nell Shapiro

Industry Voices: Spotlight on Dickies’ Kathy Hines

Industry Voices: Spotlight on Purely Elizabeth’s Elizabeth Stein

Industry Voices: Spotlight on Danone’s Sonika Patel

Industry Voices: Spotlight on Deloitte’s Suzanne Kounkel

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