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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus

How COVID-19 Might Impact Ad Spending

Audio
Mar 19, 2020

eMarketer senior analyst Jasmine Enberg, forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin discuss how COVID-19 could affect ad spending. What do we expect to happen? And what developments might get us to make revisions? They then talk about recent event cancellations, France's record fine of Apple and Starbucks' "to-go" model.

You've Got (Too Much) Mail

Article
Mar 19, 2020

As Americans across the country prepared for major social distancing measures to mitigate the coronavirus pandemic, pantries—and inboxes—have never been so full.

COVID-19 Impact: B2B Events

Video
Mar 18, 2020

eMarketer principal analyst Jillian Ryan analyzes the impact of the coronavirus pandemic on event strategy for B2Bs. She discusses the edge that tech-savvy companies like Google and Adobe have over other sectors looking to pivot to virtual events, and even internal meetings. Watch now.

How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation

How COVID-19 Is Testing Social Media’s Ability to Fight Misinformation

Article
Mar 18, 2020

The wave of coronavirus (COVID-19)-related content has become a high-stakes test for social media platforms’ abilities to fight misinformation. False recommendations about how to avoid contracting the virus or what measures infected people should take to avoid spreading it have the potential to cause more sickness and death from a pandemic that has already taken thousands of lives worldwide.

How Coronavirus Is Impacting the Restaurant Industry

How Coronavirus Is Impacting the Restaurant Industry

Article
Mar 18, 2020

Following protocols and updates suggested by the Centers for Disease Control and Prevention (CDC), most restaurants across the US are adjusting their services to offer takeout and delivery only—relying on services like Caviar, DoorDash and Seamless to help get meals to consumers at home.

COVID-19 Impact: Advertising and Marketing

Video
Mar 17, 2020

eMarketer senior analyst Jasmine Enberg analyzes the impact of the coronavirus pandemic on eMarketer's worldwide ad spending forecast. She considers supply chain disruptions, the effect of social distancing and the likelihood of a global recession or economic rebound.

Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues

Why Tech Companies Can Regain Consumer Trust as Coronavirus Crisis Continues

Article
Mar 17, 2020

As the government continues to wrestle with the coronavirus pandemic, US consumers and news organizations have rediscovered one of the things that made social media so valuable: Democratizing information about a fast-moving global story brings to light important narratives that official sources may miss, ignore or suppress.

How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos

How COVID-19 Is Affecting the Media World: NBA Suspended, YouTube to Monetize Coronavirus Videos

Audio
Mar 16, 2020

eMarketer principal analyst Nicole Perrin and vice president of content studio Paul Verna discuss the NBA suspending its season and YouTube monetizing COVID-19 videos. They then discuss the first retailer to use Amazon's "Just Walk Out" technology, if a lawsuit could derail Quibi's launch and Twitch partners with Comscore on measurement.

The Biggest Business Impacts of the Coronavirus Pandemic

Article
Mar 14, 2020

eMarketer and Business Insider Intelligence are coming together to create a new company. Here, we bring you our take on the pandemic's impact on several industries.

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

The Weekly Listen: COVID-19's Effect, Voice Ads and How Online Outrage Impacts Brands

Audio
Mar 13, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio Paul Verna discuss some ways COVID-19 has impacted people's lives, what voice ads sound like, foldable phones, if online outrage impacts a brand, Quibi's nonskippable ads, how many Americans have looked through their partner's phone and more.

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How COVID-19 Has—And Has Not—Affected Global Ad Spending

Article
Mar 12, 2020

We have downgraded our forecast for total and digital media ad spending in China, but are not making any other major adjustments to our worldwide estimates due to the impact of the COVID-19 outbreak yet.

Working and Studying from Home Shines a Light on Digital Usage

Working and Studying from Home Shines a Light on Digital Usage

Audio
Mar 12, 2020

eMarketer principal analyst Mark Dolliver and senior forecasting analyst Oscar Orozco discuss how digital adoption has made it possible—or not—for people to work, study and entertain themselves from home during the COVID-19 outbreak. Who doesn't use the internet? Do people spend more time watching Netflix or YouTube? And which platforms get the most social media attention? They then talk about Spotify Kids, faster same-day delivery and Sling TV losing customers.

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

COVID-19 Concerns May Boost Ecommerce as Consumers Avoid Stores

Article
Mar 10, 2020

Across many countries where the newest strain of the coronavirus (COVID-19) has made an impact, isolation and social-distancing measures have been put in place. Workers in some infected countries have been asked to work from home, cities have been placed under lockdown and schools have been shut down. People in those countries have also begun avoiding public, crowded places.

Coronavirus Is Changing How Consumers Shop

Coronavirus Is Changing How Consumers Shop

Article
Mar 10, 2020

As uncertainty over coronavirus continues to grow, consumers are becoming more cautious about shopping in public places and are utilizing online shopping as a means of getting necessities.

How Will the Coronavirus Change Consumer Behavior?

How Will the Coronavirus Change Consumer Behavior?

Audio
Mar 09, 2020

eMarketer research analyst Man-Chung Cheung, senior researcher Jeane Han and principal analyst Nicole Perrin discuss how the newest strain of the coronavirus will change consumers' behavior. How will reducing contact effect businesses? Will media consumption habits change? And what have been some potential innovations coming out of this global situation?

How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus

How Marketers Can Adapt to Event Cancellations Brought on by Coronavirus

Article
Mar 05, 2020

In-person events are a cornerstone touchpoint for many B2B companies, but as the coronavirus outbreak progresses globally, major business events have been cancelled or postponed. This will come at great cost to marketing budgets and can have a lasting impact on revenue and sales.

Coronavirus's Impact on Consumers and Businesses in China

Coronavirus's Impact on Consumers and Businesses in China

Article
Feb 26, 2020

As the coronavirus continues to spread, China's status as the epicenter of major supply chains is causing significant changes to businesses and consumer behavior. This is not only putting a strain on multiple industries within the country, but multinationals operating out of and doing business in China are feeling the effects as well.

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