Over the past few weeks, online grocery stores and meal kits have seen a stream of orders coming in, not only from existing customers, but also new ones looking to avoid physical stores during the pandemic. Plant-based meal company Splendid Spoon is one of those receiving demand.
The coronavirus pandemic is changing the way US adults communicate, as they shelter in place and work from home.
Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.
With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues.
More retailers are prolonging their return policies and encouraging consumers to continue sheltering in place and practice social distancing during the coronavirus pandemic.
US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020. That’s about $6 billion to $8 billion less than we expected. Our previous forecast of US digital ad spending, completed on March 6, 2020, called for a 14.4% increase in search ad spending for all of 2020.
Sarah Personette, vice president of global client solutions at Twitter, speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including what’s behind its latest ad policy update, usage trends and how it's helping brands pivot their campaigns. Made possible by Salesforce.
eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.
Many local businesses are feeling the brunt of the coronavirus pandemic. More than a third of local marketers worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal.
Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.
In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.
eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.
With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.
New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.
eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.
Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.
eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.
As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.