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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus

Splendid Spoon Focuses on Existing Customers During Coronavirus Pandemic to Avoid Overworking Its Supply Chains

Article
Apr 16, 2020

Over the past few weeks, online grocery stores and meal kits have seen a stream of orders coming in, not only from existing customers, but also new ones looking to avoid physical stores during the pandemic. Plant-based meal company Splendid Spoon is one of those receiving demand.

While Working from Home, US Adults Rely on Email and Video Conferencing

While Working from Home, US Adults Rely on Email and Video Conferencing

Article
Apr 16, 2020

The coronavirus pandemic is changing the way US adults communicate, as they shelter in place and work from home.

Consumers Don’t Think Brands Should Stop Advertising During Coronavirus Pandemic

Consumers Don’t Think Brands Should Stop Advertising During Coronavirus Pandemic

Article
Apr 15, 2020

Brands are pulling or pausing their ad spending as the COVID-19 crisis puts a strain on their businesses, but new research shows that consumers may not want them to stop advertising altogether.

Analyst Take: How the Coronavirus Will Change Our US Digital Display Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our US Digital Display Ad Spending Forecast

Article
Apr 14, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

How Esports Is Changing During the Coronavirus Pandemic

How Esports Is Changing During the Coronavirus Pandemic

Audio
Apr 14, 2020

eMarketer sales executive Michael Bruckenthal, junior analyst Blake Droesch, forecasting analyst Eric Haggstrom and director of corporate accounts Brandon Galindo discuss how esports is changing since the coronavirus pandemic. How successful have the gaming tournaments been, what's happening with gaming engagement and what do advertisers need to know? Then Blake and Eric talk about Instagram 'Co-Watching' and simultaneous streaming, the buying/discovery ratio and Snapchat Stories on other platforms.

Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

Increased Media Consumption During Pandemic May Not Translate to Ad Revenue Growth

Article
Apr 14, 2020

With the coronavirus pandemic keeping most people worldwide at home, media consumption is up. But with an economic slowdown crashing markets and supply chains disrupted by the virus, many advertisers are pulling or pausing spend—meaning increases in media engagement aren’t translating into increased ad revenues.

Retailers Extend Returns amid the Pandemic

Retailers Extend Returns amid the Pandemic

Article
Apr 14, 2020

More retailers are prolonging their return policies and encouraging consumers to continue sheltering in place and practice social distancing during the coronavirus pandemic.

How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 13, 2020

US spending on search advertising will decline by between 8.7% and 14.8% in H1 2020. That’s about $6 billion to $8 billion less than we expected. Our previous forecast of US digital ad spending, completed on March 6, 2020, called for a 14.4% increase in search ad spending for all of 2020.

Industry Voices: Marketing in Uncertain Times with Twitter

Video
Apr 13, 2020

Sarah Personette, vice president of global client solutions at Twitter, speaks with eMarketer vice president of business development Marissa Coslov about the company’s response to the coronavirus pandemic, including what’s behind its latest ad policy update, usage trends and how it's helping brands pivot their campaigns. Made possible by Salesforce.

Journey Interrupted—Driving Engagement in a “Broken” Funnel | Sponsored Content | Tech-Talk Webinar, On-Demand

Video
Apr 13, 2020

eMarketer was pleased to moderate a Tech-Talk Webinar featuring Merkle's customer analytics team, Beth Sanville, vice president, Shirli Zelcer, COO, and Jordan Cardonick, senior director. They discussed today’s disrupted customer journey and how marketers can elongate the funnel until customers are ready to buy once again.

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More than a Third of Local Marketers Say They're Losing Customers Due to COVID-19

More than a Third of Local Marketers Say They're Losing Customers Due to COVID-19

Article
Apr 13, 2020

Many local businesses are feeling the brunt of the coronavirus pandemic. More than a third of local marketers worldwide said they’re losing customers as a result of COVID-19, according to a March 2020 survey from BrightLocal.

Telemedicine Could Be More Widely Adopted Due to the Coronavirus

Telemedicine Could Be More Widely Adopted Due to the Coronavirus

Article
Apr 13, 2020

Despite telemedicine having relatively low adoption rates in the past, interest in remote physician care has risen as the coronavirus pandemic and social distancing continue.

COVID-19 Impact: US Traditional Ad Spending

Video
Apr 10, 2020

In this episode hosted by eMarketer global director of public relations Douglas Clark, vice president of forecasting Monica Peart sheds light on how the coronavirus pandemic is affecting eMarketer’s traditional ad spending forecasts.

The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

The Weekly Listen: Quibi Arrives, COVID-19's Lasting Effects and a TikTok YouTube

Audio
Apr 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and senior forecasting analyst Oscar Orozco discuss the arrival of video streaming platform Quibi, what the lasting effects of COVID-19 might be, YouTube's own TikTok, NBCUniversal cutting back on ads, what sports viewers are now watching, what happened in a small Alaskan town in 2002 and more.

Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Analyst Take: How the Coronavirus Will Change Our US Search Ad Spending Forecast

Article
Apr 09, 2020

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during the first half of this year.

Attitudes Toward Coronavirus Vary Among Age Groups; Marketers Will Need to Look Past Anecdotal Stereotypes

Article
Apr 09, 2020

New polls on consumer responses to the coronavirus pandemic reveal that when it comes to fear, finances and boredom, generational stereotypes may not hold true.

COVID-19 Impact: US TV Ad Spending

Video
Apr 09, 2020

eMarketer vice president of forecasting Monica Peart shares her insights on how the coronavirus pandemic is affecting our US TV ad spending forecasts. This episode is hosted by global director of public relations Douglas Clark.

How Vuori Is Positioning Its Business Strategies During the Pandemic

Article
Apr 09, 2020

Over the past few weeks, retailers have closed their stores indefinitely as the coronavirus continues to spread in the US. Many brands, like athletic apparel seller Vuori, have shifted their focus to ecommerce and social media channels to stay connected to customers. We recently spoke with Vuori's founder, Joe Kudla, about his company's direct-to-consumer (D2C) beginnings, as well as its ongoing efforts during the pandemic.

Trust in the Media During the Pandemic

Trust in the Media During the Pandemic

Audio
Apr 09, 2020

eMarketer senior analyst Paul Briggs, principal analyst Mark Dolliver and senior analyst Bill Fisher discuss how trust in the media is changing in the US, UK and Canada. They then talk about brands repurposing sports budgets, the English Premier League considering a direct-to-consumer streaming service and how advertisers' messaging tone differs between countries.

Mobile Advertising Declines Due to COVID-19, Despite Increased Time Spent

Mobile Advertising Declines Due to COVID-19, Despite Increased Time Spent

Article
Apr 08, 2020

As the coronavirus outbreak continues and the federal government extends social distancing recommendations, people are spending more time on their phones, but advertisers are most likely going to be spending less money on mobile advertising.

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