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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus

JustFab CMO on Being Nimble in Uncertain Times

Article
May 31, 2020

TechStyle Fashion Group, a global fashion retailer that operates membership-based direct-to-consumer (D2C) brands—including ShoeDazzle, JustFab, Kate Hudson’s Fabletics and Rihanna’s Savage X Fenty—has become one of the fast-growing retailers with more than 5.5 million active members worldwide since it launched a decade ago.

Coronavirus—The Global Consumer Impact | Sponsored Content | Tech-Talk Webinar, On-Demand

Video
May 28, 2020

eMarketer was pleased to moderate a Tech-Talk Webinar featuring GlobalWebIndex’s Virna Sekuj, senior insights analyst, and Katie Gilsenan, consumer insights manager. They shared insights from GWI’s latest wave of research, conducted across 17 countries, including the US and UK, to help prepare marketers for the long road to normalcy.

Parents Struggle to Find Work/Life Balance, Turning to Digital to Keep Kids Busy

Parents Struggle to Find Work/Life Balance, Turning to Digital to Keep Kids Busy

Article
May 28, 2020

Roughly a third of US parents said working from home, while taking care of their kids at the same time, has been one of the biggest ordeals they’ve had to deal with during the pandemic.

Placing Ads Next to Coronavirus Coverage and  How Advertisers Feel About Advertising

Placing Ads Next to Coronavirus Coverage and How Advertisers Feel About Advertising

Audio
May 28, 2020

eMarketer forecasting analyst Eric Haggstrom and principal analyst Nicole Perrin at Insider Intelligence discuss how advertisers are navigating placing ads next to coronavirus coverage and how they feel the advertising industry is shaping up this year. They then talk about theSkimm launching a digital membership model, The New York Times halting third-party ads data and why winning top of search might not matter.

Q2 2020 Digital Video Trends

Q2 2020 Digital Video Trends

Report
May 28, 2020

COVID-19 has altered the relationship between TV viewership supply and advertising demand.

Industry Voices: Marketing in Uncertain Times with NBCUniversal

Video
May 25, 2020

Linda Yaccarino, chairman of advertising and partnerships at NBCUniversal, joins eMarketer vice president of business development Marissa Coslov to discuss how the network is responding to the disruptions it faces from the coronavirus pandemic, including the rollout of its Peacock streaming service and the postponement of the Summer Olympics. Yaccarino said, “This structural change has given us permission to fix everything we already knew needed to be fixed.” Made possible by Salesforce.

Walmart Is an Ecommerce Winner During Pandemic

Walmart Is an Ecommerce Winner During Pandemic

Article
May 25, 2020

Walmart's US ecommerce sales are expected to rise 44.2% to $41.01 billion this year, a significant bump from 2019’s stellar 36.8% growth—and an increase from our January 2020 estimate of 27.0%.

After Putting Store Openings on Hold, Cuts Clothing Focuses on Delivering a Premier Online Experience

Article
May 21, 2020

Direct-to-consumer (D2C) brand Cuts Clothing has grown a lot since it first launched in 2016 on Kickstarter. “Since day one, we have been focused on making premium minimalist shirts for the modern man,” said Steven Borrelli, CEO and co-founder of Cuts.

How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts

How the Coronavirus Is Changing Our Retail and Ecommerce Forecasts

Audio
May 21, 2020

Insider Intelligence research analyst Daniel Keyes, principal analyst Andrew Lipsman and senior forecasting analyst Cindy Liu discuss how the coronavirus changed retail and ecommerce. What are our base, best and worst cases scenarios? They then talk about who frictionless retail is for and what Americans' online grocery experience really looks like.

Coronavirus Boosts Online Banking, Payments Usage in the US

Coronavirus Boosts Online Banking, Payments Usage in the US

Article
May 20, 2020

US bank branches are still shuttered amid the pandemic, but consumers are more likely to conduct their banking online, according to recent research.

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Television Update, Spring 2020

Television Update, Spring 2020

Report
May 20, 2020

COVID-19 has dampened 2020 TV advertising—however, data-driven linear (DDL) and addressable TV stand ready to scale as economic conditions eventually return to normal.

The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending

The Executive Roundtable: Brian Wieser, GroupM | How COVID-19 Changed Media Spending

Audio
May 20, 2020

How is the coronavirus changing media spending? eMarketer co-founder and Insider Intelligence chief evangelist Geoffrey Ramsey discusses this with Brian Wieser, global president of business intelligence at GroupM, during the inaugural episode of "The Executive Roundtable." This new "Behind the Numbers" show brings you inside the mind of some of the industry's most influential voices.

Vacations Post-Pandemic Will Likely Be Local and Economical

Vacations Post-Pandemic Will Likely Be Local and Economical

Article
May 20, 2020

Consumers may not be able to travel at the moment, but that doesn’t mean they’re not thinking about what their next vacation looks like.

What the Coronavirus Has Done to the Influencer World

What the Coronavirus Has Done to the Influencer World

Audio
May 19, 2020

eMarketer principal analyst Debra Aho Williamson and junior analyst Blake Droesch discuss how brands are changing their approach to influencer marketing, the main challenges influencers are struggling with and what influencer marketing might look like going forward. They then talk about TikTok's call-to-action button, how platforms are dealing with misinformation and Twitter's purchase of a mobile-focused demand-side platform.

Americans’ TV Time Will Grow for First Time Since 2012

Article
May 18, 2020

As stay-at-home orders remain in effect due to COVID-19, TV viewership and time spent is getting an unexpected bump. But once the pandemic is over, we expect both to decline again, according to eMarketer’s latest forecast on US time spent with media.

COVID-19’s Impact in Latin America

COVID-19’s Impact in Latin America

Report
May 18, 2020

The coronavirus pandemic has upended countless industries across Latin America, digital advertising included. This report looks at the impact the coronavirus will have on digital ad spending and how advertisers are responding to the pandemic in Argentina, Brazil, Chile, Colombia, Mexico and Peru.

Industry Voices: Marketing in Uncertain Times with Expedia

Video
May 18, 2020

Wendy Olson Killion, global vice president of business development for Expedia Group Media Solutions, joins eMarketer vice president of business development Marissa Coslov to discuss how the online travel company is adjusting to disruption in the industry. Made possible by Salesforce.

Life After Lockdown: UK High Street Habits May Default to Digital

Life After Lockdown: UK High Street Habits May Default to Digital

Article
May 18, 2020

Even with a partial lifting of lockdown measures, the coronavirus continues to limit movement of people—and this has hit the UK high street hard. From retailers with a high dependency on physical stores to restaurants and coffee shops without delivery facilities, the obstacles have proven insurmountable for some. For others, the longer-term question is, "Will the UK high street be able to recover when (and if) normalcy returns?"

For Mosaic Foods, Remote Meal Tasting Has Been a Different but Interesting Pivot

Article
May 17, 2020

Mosaic Foods has had to acclimate to a new normal in the past few months, and as a relatively new brand, that hasn’t always been easy. Before the pandemic, employees of the meal delivery company were able to test out new recipes and offer feedback right then and there. But today, meals are shipped to co-workers who do video taste tests and offer notes.

How Brands Can Maintain Trust with Canada Consumers During a Crisis

How Brands Can Maintain Trust with Canada Consumers During a Crisis

Article
May 15, 2020

The actions of brands during a crisis can make or break long-term relationships with consumers, according to the “2020 Edelman Trust Barometer Special Report: Trust and the Coronavirus.”

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