This report looks at the impact the coronavirus will have on total retail and ecommerce sales in Argentina, Brazil and Mexico, as well as its effect on consumer spending on essential vs. nonessential goods and services.

Mark Naples, founder and managing partner of public relations firm WIT Strategy, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss communications and leadership strategies during the pandemic. They focus on the need to provide value in marketing communications, the importance of empathy and opportunities across the digital marketing ecosystem.

As companies look to return operations to a state of normalcy, they’re investing in technologies that will prevent the spread of the still-looming coronavirus.

eMarketer principal analyst Andrew Lipsman, research analyst Daniel Keyes and senior forecasting analyst at Insider Intelligence Cindy Liu discuss what it will take to encourage Americans to return to stores, the end for the mall and what will happen to brick-and-mortar sales this year. They then talk about whether clothing rental is over, why Etsy keeps surging and DoorDash Storefront.

Recent research has found that the stringent lockdown in France has boosted ecommerce dramatically as consumers make fewer in-store trips.

Physical retail has suffered hugely under the weight of the coronavirus. Ecommerce has benefited to the tune of a 14.7% rise in sales this year, and digital habits are forming that will last beyond the pandemic.

The coronavirus pandemic has been disastrous for the vast majority of Europe’s retailers. Digital retail has benefitted, though. In Germany, we expect retail ecommerce sales to rise 16.2% this year, and total $92.33 billion.

As the coronavirus pandemic leaves many fearing for their health and jobs, consumers are shifting their time and money toward things with immediate utility in daily life. But they're not entirely closed off to companies with products that don't fall under that category — brands can still prove their value during the crisis by providing help to others.

Originally built to attribute compensation on last click, affiliate technology is evolving toward more sophisticated monetization, such as a pay-for-outcome model that rewards influencers for their role in the consumer journey.

Retail sales in France have taken a body blow during the coronavirus crisis, but digital retail is seeing gains. We expect retail ecommerce sales in France to total $77.27 billion (€69.01 billion) this year, compared with $66.00 billion (€58.94 billion) in 2019.

Retail social commerce sales in China will grow to $242.41 billion (RMB1.675 trillion) this year, accounting for 11.6% of total retail ecommerce sales in the country, according to our latest estimates.

The average time spent with subscription OTT video content in the US will surpass 62 minutes per day this year, up 23.0% from 2019, according to our latest estimates. That's an acceleration from 2019, when it grew by 15.0% year over year.

This year, US adults will spend an average of 24 minutes per day on mobile messaging apps — like WhatsApp and Facebook Messenger — which is up 4 minutes from 2019 estimates, according to our newest figures.

With the coronavirus pandemic leading to a significant economic slowdown, we’re providing updated guidance to our clients about what we expect for ad spending during H1 2020. We finalized our most recent complete forecast on March 6, 2020, before the cascade of drastic social distancing and market declines began in the US. Since then, we have provided guidance through a series of "Analyst Take" notes on US ad spending. Guidance for US search, out-of-home, display, digital video and TV are now available. We also issued ad spending guidance in Canada, China, France, Germany and the UK. We will update our full-year forecast for ad spending again in June.

Already No. 1 in ecommerce, China will overtake the US this year to become the world’s largest overall retail market for the first time.

Confined to their homes, consumers now have more than the impetus of convenience to shop online. It’s become necessity for many people—a condition that will likely boost ecommerce habits for years to come. Nearly four in five adults (79%) in Canada spent 20% or less of their total shopping budget online prior to COVID-19, according to a Forum Research poll in April 2020.

The research is clear: Consumers still want to hear from brands, even during the coronavirus pandemic. Ryan Fleisch, head of product marketing at Adobe Advertising Cloud, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss some of Adobe's recent research on consumer attitudes about brand messaging, how and where advertisers can reach them, and more.

eMarketer is pleased to moderate a Tech-Talk Webinar featuring Merkle's Shirli Zelcer, COO, analytics, and Eugene Becker, executive vice president of data solutions. They will share insights into each US county’s unique situation and offered best practices to help marketers move toward recovery.

In recent months, as stores temporarily closed and consumers refrained from going out to shop, one of the clearest emerging trends has been the accelerated shift to ecommerce, especially among older consumers.

20.9% of US households with three or more children upgraded their broadband service amid ongoing stay-at-home measures of the coronavirus pandemic, according to May 2020 data from The Diffusion Group.