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Coronavirus Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Coronavirus

COVID-19's Impact on Worldwide Retail Will Be Worse than the Great Recession

Article
Jul 13, 2020

Total retail sales worldwide are expected to hit $23.358 trillion in 2020, down 5.7% from 2019—and nearly 12% below our pre-pandemic estimate of $26.459 trillion.

Social Media Update Q2 2020

Social Media Update Q2 2020

Report
Jul 13, 2020

This report explores the latest developments in the social media landscape, including the Facebook ad boycott and new monetization opportunities from the platforms, as well as our latest forecast for social network ad revenues.

Retail Sales in Spain Will Fall Nearly 13% in 2020, the Biggest Drop in Western Europe

Article
Jul 12, 2020

The pandemic has hit Spain hard, affecting all industries within the country, particularly retail.

Industry Voices: Marketing in Uncertain Times with Volkswagen

Video
Jul 10, 2020

Jürgen Stackmann, member of the board of management at Volkswagen passenger cars for sales, marketing and after sales, speaks with eMarketer vice president of business development Marissa Coslov about the automaker’s response to the coronavirus pandemic, the importance of social listening and more.

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

The Weekly Listen: Farewell Cinemas, TV Streaming Price Hikes and Uber Buys Postmates

Audio
Jul 10, 2020

eMarketer principal analyst Mark Dolliver, junior analyst Blake Droesch and vice president of content studio at Insider Intelligence Paul Verna discuss whether cinemas can survive, TV streaming price hikes, Peloton's Roku app, whether TikTok will be banned in the US, Uber buying Postmates, why airplane food tastes so bad and more.

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

The Ad Platform: Advertisers Demand Flexibility in Uncertain Times

Audio
Jul 08, 2020

Digital media is relatively flexible, which has benefited it during the pandemic. Ivan Markman, chief business officer at Verizon Media, joins eMarketer principal analyst at Insider Intelligence Nicole Perrin to discuss how digital platforms can be even better at supporting this flexibility, as well as the explosion of connected TV advertising and the future of virtual and augmented reality.

US TV Upfront Ad Spending Will Fall $5.5 Billion for the 2020-2021 Season

US TV Upfront Ad Spending Will Fall $5.5 Billion for the 2020-2021 Season

Article
Jul 08, 2020

US upfront TV ad spending will decline 1.4% in the 2019-2020 season to $20.28 billion, and drop a substantial 27.1% in the 2020-2021 season to $14.78 billion, a $5.5 billion difference year-on-year.

Data and Analytics Have Helped Peace Out Skincare Pivot During the Pandemic

Article
Jul 07, 2020

Since its launch in 2017, Peace Out Skincare—known for its Acne Dot patches—has been rapidly expanding its business through an exclusive partnership with Sephora, as well as its own direct-to-consumer (D2C) business.

UK: Sharp Declines Across Traditional Media Will Drag Total Ad Spend Down by 7.5% in 2020

Article
Jul 07, 2020

The depth and lasting impact of the global recession, along with the sharp economic downturn in the UK, signal a long and challenging road to recovery.

US Parents 2020

US Parents 2020

Report
Jul 07, 2020

This report examines pain points of modern-day parenthood—from work/life balance to screen time to division of household labor—which were plentiful before the coronavirus pandemic (though aggravated by it) and will persist beyond it.

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More than Half of Internet Users Say Safety is the Most Important Factor when Planning Their Next Vacation

More than Half of Internet Users Say Safety is the Most Important Factor when Planning Their Next Vacation

Article
Jul 06, 2020

With the coronavirus still looming across the country, 54% of US internet users indicated that feeling safe is the most important factor when booking their next vacation.

The Tech Giants Are Coming for Your TV

The Tech Giants Are Coming for Your TV

Audio
Jul 06, 2020

eMarketer analyst Ross Benes, forecasting analyst Eric Haggstrom and principal analyst at Insider Intelligence Andrew Lipsman discuss how the tech giants are coming for your TV. They then talk about why lululemon athletica bought connected fitness startup Mirror, why premium loyalty programs are in fashion and what happens when stay-at-home orders end.

Will Big Ecommerce Players Be the Biggest Winners in Germany?

Article
Jul 06, 2020

If the coronavirus pandemic has produced any winners in the retail sector, digital merchants are among that number.

Latin America Digital Ad Spending Update Q2 2020

Latin America Digital Ad Spending Update Q2 2020

Report
Jul 02, 2020

This report explores the impact COVID-19 will have on our latest regional estimates and trends for total media, traditional media, digital and mobile ad spending in six markets in Latin America: Argentina, Brazil, Chile, Colombia, Mexico, and Peru.

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

US Ecommerce Will Rise 18% in 2020 amid the Pandemic

Article
Jul 02, 2020

After eMarketer's February 2020 forecast projected modest growth of 2.8% to $5.621 trillion in total US retail sales, the coronavirus pandemic then took the US economy by storm, causing closures, stay-at-home orders, and a decline in the demand of non-essential goods.

France and Germany Digital Ad Spending Update Q2 2020

France and Germany Digital Ad Spending Update Q2 2020

Report
Jul 01, 2020

Total ad spending in France and Germany will fall this year, as a result of the pandemic. Traditional media will suffer most; digital ad spend will rise marginally, to €4.93 billion ($5.51 billion) in France and €7.38 billion ($8.27 billion) in Germany.

Media Buyers Don't Expect Ad Spend to Return to Normal Levels This Year

Media Buyers Don't Expect Ad Spend to Return to Normal Levels This Year

Article
Jul 01, 2020

Signs of media buyer optimism in early May seem to have been outliers, based on recent research from Advertiser Perceptions, which has been tracking US marketers' attitudes during the pandemic.

Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services

Half of Worldwide CEOs Have Seen Diminished Demand for Their Products and Services

Article
Jun 30, 2020

As consumers and businesses alike pull back on spending amid the coronavirus pandemic, 50% of CEOs worldwide say that diminished demand for their company’s products and services is the biggest obstacle to their business’ viability right now, according to June 2020 data from YPO.

UK Digital Ad Spending Update Q2 2020

UK Digital Ad Spending Update Q2 2020

Report
Jun 30, 2020

The coronavirus pandemic has pushed UK ad spending into negative territory in 2020. However, digital ad spend will grow marginally, by 0.3%, fueled by the impressive performance of video ad spending—up 15.0% this year.

eMarketer Cuts Alibaba Ad Forecast, as Search Struggles amid Pandemic

Article
Jun 30, 2020

Despite a downgrade to our forecast, digital ad spending in China will still grow 5.0% this year. But there will be a power swap among the major platforms, as Tencent displaces Baidu and becomes the No. 2 publisher. And Alibaba will remain No. 1, but with lowered expectations.

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