While TikTok's popularity was picking up well before COVID-19, individuals secluded in their homes have been in search of new forms of entertainment, causing TikTok's US unique vistor count to rise 48.3% between January and March.

As Americans hunkered down under stay-at-home guidelines for much of March and April, they unsurprisingly consumed more mobile media. The added mobile time, however, wasn’t distributed equally.

The coronavirus pandemic has dramatically altered the US retail and ecommerce landscape, with varying impacts in retail category growth.

eMarketer principal analyst Mark Dolliver and and vice president of research at Insider Intelligence Jennifer Pearson discuss the challenges and concerns that US parents face. They then talk about the most significant hack in Twitter's history.

Selling to influencers and decision-makers isn't easy when done remotely.

As coronavirus cases continue to rise in parts of the country, consumers are remaining wary of returning to gyms or visiting their physicians in person, with many turning to apps.

Digital won’t be able to make up for the shortfall in ad spend in the UK's traditional channels, but it will register a small increase this year.

Retail ecommerce in Western Europe was already growing at a healthy clip, both in aggregate and as a share of overall retail, but we now expect that the pandemic will cause overall spending to increase much faster than anticipated. Even as overall retail declines by 9.9% in the region, we estimate that ecommerce sales will jump by 16.9% this year—well up from our pre-pandemic forecast of 8.8%.

Digital is quickly becoming the channel of choice for many advertisers in Latin America. From 2015 to 2020, digital’s share of total media ad spending in Latin America more than doubled from 18.0% to 39.1%. Given the current circumstances, this share should further improve in the years ahead.

Marketers have long turned to social media to hear and respond to what people are saying, gauge sentiment, and inform and support their team's marketing strategy. But the coronavirus pandemic has put fresh emphasis on the practice known as social listening.

The first reported cases of COVID-19 were in Wuhan, China, in late December 2019. The government then issued a mandatory quarantine order on January 23 that confined the city’s inhabitants to their homes, and other cities soon followed with their own lockdowns. With little to do and nowhere to go, media usage in China spiked.

In light of the coronavirus pandemic, we have revised our US mobile ad spending forecast. This report puts the new numbers in context.

Few industries have been hit as hard by the coronavirus as travel. Recovery will be slow, with many sectors not returning to pre-pandemic levels until at least 2022. Some pandemic-related trends, like increased local “staycations,” may persist.

The pandemic has pushed many consumers to shift their shopping behaviors, with many now turning to their mobile device for their shopping needs.

Laura Martin, managing director at Needham & Company, joins eMarketer co-founder and Insider Intelligence chief evangelist Geoff Ramsey to discuss her outlook for ad spending, the Facebook boycotts, the importance of the gaming audience and why Netflix cannot survive unless it embraces advertising.

eMarketer principal analyst Nicole Perrin and forecasting analyst at Insider Intelligence Eric Haggstrom discuss the current pressures that digital advertising faces and how it will affect the major players. They then talk about what comes after coronavirus ads, "buy one, gift one" marketing and how much customer data is worth.

Business and marketing plans conceived earlier in the year seem to be no longer suitable in a COVID-19 world.

Even before COVID-19 caused a spike in TV time in Canada, TV continued to be a strong medium of choice. But amid stay-at-home measures, consumers turned to a blend of TV and digital video for long-form content.

The retail divide among top performers and the rest of the market has been amplified by the coronavirus pandemic.

Since stay-at-home orders were put in place, more adults in the US have significantly increased their alcohol purchases.