Scott Braun, CMO of Drizly, speaks with eMarketer vice president of business development Marissa Coslov about trends in consumer spending behavior and ecommerce sales of alcoholic beverages during the coronavirus pandemic.

The CPG industry will increase its investments in digital advertising this year as strong sales of essential goods and personal care products—particularly on ecommerce platforms—gave advertisers reasons to keep spending during the pandemic.

Video viewing platform Twitch is benefiting from coronavirus lockdowns in a big way in the US. Usage will jump 26.2% this year to 41.5 million, higher than the 37.5 million predicted in February.

The pandemic has hastened the digital future, but ill-conceived marketing tactics predicated on current events should be avoided. UK consumers are more wary of empty marketing rhetoric, so a mindful approach should be cultivated.

As many Americans continue to stay at home, it's no surprise that consumers spent heavily on ecommerce: In Q2 2020, US retail ecommerce sales grew by almost a third (31.8%) from the previous quarter, or 44.5% year over year.

Ad-supported video-on-demand (AVOD) platforms saw strong growth in ad revenues last quarter, a bright spot in the overall ad market during the pandemic.

Seventy-two percent of US and UK consumers who follow influencers said they were spending more time on social media since the outbreak.

Despite the decline in total ad spending in the US this year, the financial services industry will increase its digital ad outlays. Why? The pandemic has caused many consumers to reassess their personal finances and change how they bank, leading the financial services industry to continue spending on digital ads during the pandemic.

Esports viewership has not caught up to the media hype – but there could be upcoming growth opportunities.

Two of the NCAA Division I Power Five conferences (Big Ten and Pac-12) announced that they would postpone all fall college sports as a result of the ongoing pandemic.

The influencer marketing industry is changing, and the pandemic is propelling many of the major shifts in the market.

As layoffs pile up and many industries like retail and travel continue to struggle amid lower consumer spending, confidence in a near-term economic recovery is low.

The vast majority of digital display advertising in the US is bought and sold programmatically—that is, with automation, including programmatic direct setups and more traditional forms of real-time bidding (RTB). This year, these transactions will make up 84.5% of the digital display ad market.

Junior Pence, CMO and creative director of Peace Out Skincare speaks with eMarketer vice president of business development Marissa Coslov about the brand’s marketing efforts during the coronavirus pandemic, including the surprise success of a viral TikTok video.

Though the B2B digital ad market represents a small slice of total US digital ad spending in 2020, it is thriving as the coronavirus pandemic continues to plague parts of the world and hinder the economy.

In a difficult year for retail sales overall, the US retail industry will remain the largest spender on digital advertising among all verticals, despite a huge deceleration in growth.

As the restaurant industry faces continued operational challenges and indoor dining constraints loom across the country, many consumers are turning to food delivery apps.

Google and Facebook made up 67.8% of the UK digital ad market last year, which we expect will drop slightly to 65.9% this year.

The financial services sector will continue to increase its investments in digital advertising this year despite the pandemic. Shifting consumer behavior toward digital banking services and heightened interest in personal finance has given financial services companies good reasons to continue advertising.

According to July 2020 data from MMGY Global, 64% of US travelers said they expect to book their next leisure trip within the next six months or less.