It wants to lean on AI to attract users, while new environmental-focused features should strengthen its brand with younger shoppers.
Recurring payments for Apple Cash can boost engagement and lure new users.
The brands built on their previous BNPL partnerships, bringing Affirm’s product to Amazon Pay to grow the buy button’s reach
Proximity mobile payments are finally reaching a critical mass of users, fueling spending growth. While it will slow in the coming years, providers are capitalizing on growth by building multifunctional ecosystems that expand their captive audience and tighten relationships.
The partnership opens up the provider to a massive merchant network, which can help it add users and grow volume.
Klarna hailed AI’s potential, but it needs to consider how the tech can bring benefits that competitors can’t replicate.
The BNPL provider added a credit opt-out feature to help prevent consumers from going further into debt
Gen Zers will drive the growth of emerging payment methods, opening the door for providers to reach them through digital and mobile. But card-based payment methods are still relevant. To tap their rising spending power, providers must align their offerings with how Gen Z prefers to pay.
The travel booking site partnered with Stripe and Klarna to offer BNPL and smoother bank transfers.
After a challenging Q1, PayPal looks to be shifting its strategy to focus on high-growth areas. Business areas like Xoom might not fit.
To keep up the momentum, the BNPL provider launched a Pay-in-2 product so it can expand into new payment categories
Record-high debt and record-high card interest rates are leading to missed payments
The BNPL provider embarked on a full restructure to regain growth and achieve profitability
It benefited from increased volume in its key growth categories, like BNPL and Braintree
The partnership is part of the BNPL provider’s operational overhaul and pivot to a fully white-label strategy
Surging Cash App user growth helped drive a buoyant Q1 for Block despite recent short seller allegations.
Payment service providers competing to serve small and medium-sized businesses have a new opportunity to win them over with cutting-edge payment, cash flow, capital, and marketing tools.
GreenSky may be an attractive acquisition as consumers rely more on BNPL for essential purchases
The IMF published a blog calling out the risks these unregulated NBFIs pose, and called on regulators to buckle down to contain them.
According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.