From a slew of major partnerships to our forecasts for slower user growth, we look at the biggest BNPL trends of 2024—and what they mean for 2025.

This tie-up defies previous concerns about the viability of funding the BNPL industry

This will solidify Walmart’s role as a major payments player and can be a large revenue generator for the retailer

The tie-up can bring in a large new stream of payments volume for the BNPL player, boosting growth ahead of going public next year

Consumer payment method choice will expand in 2025 as real-time “pay by bank,” iPhone NFC access, and digital credentials take center stage. And financial media networks will turn more payment providers into marketers.

But the payment method’s volume grew slower than overall retail sales, suggesting providers need to do more to amp up growth

The company used its two-sided network to capitalize on the holiday weekend

Steep discounts drove shoppers to splurge on Black Friday: Consumers scooped up bargains across several categories, helping online sales jump 14.6% YoY the day after Thanksgiving.

The point-of-sale installment offering will face adoption hurdles given growing competition in the country

While it still faces hurdles, the company’s finances have improved markedly—setting it up for a strong IPO in 2025

This could further propel BNPL volume this holiday season as well as catapult merchants’ holiday volume.

They can help Google steal some market share from Apple as it opens up its NFC tech.

The BNPL provider has been prepping for this for years. Its profitability push and cost-cutting initiatives should set it up for a strong listing

The tech will make it easier for consumers to choose how they pay— boosting the card’s already strong growth

The rollout will help it keep up with Klarna, but well-established competitors in the market could limit its growth

A Trump administration could lead to sweeping changes at the agency

While this is a win for Klarna, merchants may not want to take on the higher transaction costs that sometimes come with BNPL plans

Marqeta Flex helps digital wallets and card issuers embed BNPL options, eliminating the need for direct integrations with merchants

Expanding into healthcare payments can help invigorate growth for BNPL players as user growth slows

The BNPL industry’s explosive growth is a thing of the past. The number of US BNPL users will grow only 6.9% in 2024, a major slowdown from prior years. And while payment value will rise at a still-strong rate of 20.8% this year, it too marks a significant deceleration.