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Buy now pay later Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Buy now pay later
Klarna backtracks AI customer service plans

Klarna backtracks AI customer service plans

Article
May 08, 2025

Despite being a leader in AI use, the BNPL provider said leaning on AI for customer service lowered support quality

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

PayPal’s Q1 brought profitability improvements, slowing volume as part of larger transition

Article
Apr 29, 2025

Economic uncertainty could derail its efforts to reinvigorate growth

Klarna brings eBay tie-up to the US

Klarna brings eBay tie-up to the US

Article
Apr 24, 2025

The BNPL provider is racking up partners in a major expansion push before its now-delayed IPO

Affirm expands credit reporting with TransUnion tie-up

Affirm expands credit reporting with TransUnion tie-up

Article
Apr 22, 2025

The BNPL provider is taking the lead on credit reporting as the industry waits for regulatory clarity

Klarna scores Clover tie-up as in-store becomes new BNPL battleground

Klarna scores Clover tie-up as in-store becomes new BNPL battleground

Article
Apr 17, 2025

In-store payments provide a new growth avenue for BNPL providers facing slower industrywide volume growth

PayPal’s latest Will Ferrell ad campaign can help boost customer loyalty

Article
Apr 10, 2025

The campaign’s associated sweepstakes encourages users to pay more frequently with PayPal

Why Klarna users aren’t flocking to its subscription service

Article
Apr 10, 2025

Most consumers aren’t using BNPL frequently enough to make it cost effective

Klarna reportedly postpones IPO amid tariff uncertainty

Article
Apr 04, 2025

Market instability as well as concerns over an economic slowdown as a result of President Trump’s tariffs are making the BNPL player pause its plans

Affirm Card gains new issuing partner, Stride Bank, to grow its debit card program

Article
Apr 03, 2025

The tie-up can help Affirm’s strategy of building out its debit card to grow its overall payments volume

BNPL providers can help consumers struggling to cover emergency expenses

Article
Apr 01, 2025

Many may turn to BNPL to make these purchases, providing a growth opportunity for providers

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CFPB scraps BNPL rule, creating regulatory uncertainty for providers

CFPB scraps BNPL rule, creating regulatory uncertainty for providers

Article
Mar 28, 2025

This leaves the BNPL industry back at square one in terms of regulation, creating uncertainty for providers

JPMorgan gives US merchants more BNPL options with Affirm partnership

Article
Mar 25, 2025

Affirm teams up with JPMorgan to expand BNPL reach: The partnership will help the fintech keep pace with Klarna and capitalize on growing demand for flexible payment options.

Affirm brings Adyen tie-up to the UK to grow international market share

Article
Mar 21, 2025

The partnership will help Affirm compete with rival Klarna, which already has a large European presence

Affirm starts expansive credit reporting to Experian

Article
Mar 20, 2025

BNPL credit reporting has been hotly debated, but Affirm argues it will help consumers build credit

Klarna wins yet another major partnership with DoorDash tie-up

Klarna wins yet another major partnership with DoorDash tie-up

Article
Mar 20, 2025

Tying up with DoorDash gives the BNPL provider a massive volume opportunity

Cash App and Afterpay merge as Block consolidates offerings

Cash App and Afterpay merge as Block consolidates offerings

Article
Mar 18, 2025

The newly rebranded “Cash App Afterpay” will help Block more tightly integrate its products into one ecosystem

Klarna snags major Walmart tie-up as it files to go public

Klarna snags major Walmart tie-up as it files to go public

Article
Mar 18, 2025

The partnership will give the BNPL provider a boost and help it better compete against rival Affirm

Credit unions and small banks can use BNPL to compete with big banks

Credit unions and small banks can use BNPL to compete with big banks

Article
Mar 07, 2025

Investing in card-linked installment offerings can help credit unions and community banks compete with larger issuers

Zip scores GameStop as it pushes into US market

Zip scores GameStop as it pushes into US market

Article
Mar 04, 2025

The BNPL provider has made strong inroads in the US but faces steep obstacles in growing its market share

BNPL growth is slowing as the industry matures

BNPL growth is slowing as the industry matures

Article
Mar 03, 2025

BNPL will count more than 100 million users by 2027. Its high-growth days are in the past, with both the number of BNPL users and overall payment value decelerating. But it remains an important financing tool for consumers and has a long runway ahead: BNPL payment value will account for just 1.4% of overall retail sales in 2025, per our forecast.

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