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Buy now pay later Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Buy now pay later
2021 holidays could be an inflection point for buy now, pay later usage

2021 holidays could be an inflection point for buy now, pay later usage

Article
Dec 16, 2021

Increasing competition in the realm of point-of-sale installment plans will push existing buy now, pay later firms to diversify their offerings and target consumers beyond the existing core of Gen Z and millennial users.

Insider Intelligence’s Payments Trends to Watch in 2022

Insider Intelligence’s Payments Trends to Watch in 2022

Report
Dec 08, 2021

Payments are set to break physical and digital borders in 2022. Innovations will make payments accessible across regions; super apps will address consumers’ financial needs all in one place; and lending will extend credit to once-inaccessible segments.

Fewer consumers than ever are spending on the holidays, period

Fewer consumers than ever are spending on the holidays, period

Article
Nov 30, 2021

More US consumers than ever say they aren’t spending on the holidays: The expected rebound in holiday shopping hides the fact that many consumers are keeping their wallets closed, while others are turning to buy now, pay later plans for gifts they can’t afford.

Top 10 Trends in 2022

Top 10 Trends in 2022

Report
Nov 22, 2021

The past two pandemic-driven years have accelerated digital transformation and consumer behavior. Here are our top 10 trends to watch in 2022.

US Generation Z Financial Behaviors

US Generation Z Financial Behaviors

Report
Nov 12, 2021

Though half of Gen Z hasn’t yet reached adulthood, it’s well on its way to becoming a financial juggernaut. Here’s an overview of this generation’s unique financial attitudes and behaviors.

Zip anticipates strong holiday season amid BNPL blitz—but with more competition

Article
Nov 01, 2021

Zip’s preholiday shopping event clocked stellar numbers, but diversification and increased credit card use might challenge BNPL growth.

US neobank Upgrade jumps into BNPL with differentiated installments approach

Article
Oct 04, 2021

In the increasingly crowded US buy now, pay later (BNPL) space, the convenience of Upgrade’s single-invoicing feature could catch consumers’ attention.

Across incomes, US adults prefer BNPL to credit cards at least some of the time

Across incomes, US adults prefer BNPL to credit cards at least some of the time

Article
Sep 28, 2021

Many US adults favor buy now, pay later (BNPL) services over credit cards, with 44% of those who recently used the former preferring it when making purchases.

Goldman’s GreenSky deal will help Marcus bulk up in consumer lending

Article
Sep 16, 2021

The banking giant will buy fintech GreenSky in a deal worth about $2.24 billion, broadening the line of products available to consumers through its direct bank unit.

Monzo’s BNPL plunge gives it opening to foster loyalty

Article
Sep 13, 2021

The UK neobank is the latest to join the hot and crowded installment-payments space—and cross-promotion to its 5 million users could ramp it up quickly.

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Revolut’s entry into BNPL may bolster its customers’ engagement

Article
Sep 08, 2021

The UK-based neobank is looking to do buy now, pay later (BNPL) trials in Europe next year—and it could quickly find a following within its large customer base.

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Why Amazon retail keeps pulling ahead, BNPL vs. credit cards, and malls' shock revival

Audio
Aug 10, 2021

On today's episode, we discuss Amazon's Q2 performance of its retail business, some takeaways from its Prime offering, and where it stands on its physical stores strategy. We then talk about capitalizing on the subscription box trend, how buy-now-pay-later users are different from credit card users, and if malls really are within striking distance of 2019 traffic levels. Tune in to the discussion with eMarketer director of forecasting at Insider Intelligence Cindy Liu.

$29B Afterpay deal gives Square neobanking growth opportunities in US, Australia

Article
Aug 03, 2021

The deal for the buy now, pay later provider, worth about $29B, hands Square an opportunity to roll out a consumer-side neobank in the US and to straddle two neobanking segments in Australia.

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Some brand new Q2 forecasts, NCAA brand deals, and is now the right time for OOH ads

Audio
Jul 29, 2021

On today's episode, we discuss what brand new forecasts the forecasting team cooked up in Q2, including social media buyers and buy now, pay later service users. We then talk about the 2021 NBA finals ratings, a landmark ruling that lets brands work with NCAA athletes, and why OOH ad prices are on the rise. Tune in to the discussion with eMarketer forecasting analyst Nazmul Islam and director of forecasting at Insider Intelligence Oscar Orozco.

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

New pandemic personas, in-store VR experiences, and 'buy now, Apple Pay Later'

Audio
Jul 20, 2021

On today's episode, we discuss which pandemic personas will stick around, why brands are struggling to know who their customers are, and the most important ways consumer behavior has likely changed permanently. We then talk about how people will shop once businesses are fully reopen, two new in-store virtual reality (VR) experiences, and what Apple's new “buy now, pay later” service could do to the space. Tune in to the discussion with eMarketer principal analyst at Insider Intelligence Suzy Davidkhanian.

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Klarna holds on to almost half of US BNPL users this year, but rivals are on its tail

Article
Jul 15, 2021

The top 3 buy now, pay later platforms

Younited Credit raises mega-round to double down on embedded finance

Article
Jul 09, 2021

While doubling down on its embedded finance solution puts Younited Credit in competition with the likes of Klarna and Afterpay, the booming ecommerce market in France could also present a lucrative growth opportunity.

US Ecommerce Forecast 2021

US Ecommerce Forecast 2021

Report
Jul 08, 2021

Learn how the pandemic, the biggest disruption to consumer retail spending in recent years, impacted US retail—and how it will impact your planning for 2021 and beyond.

Almost 75% of BNPL users in the US are Gen Z or millennials

Almost 75% of BNPL users in the US are Gen Z or millennials

Article
Jun 25, 2021

More than 45 million people ages 14 and older in the US will use buy now, pay later (BNPL) services this year, according to our inaugural user forecast for these financing options. That’s up 81.2% over 2020, and the age range of BNPL users will widen over the coming years as well.

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Checking in on telehealth, 'buy now, pay later' use, and Prime and Walmart+ Rx discounts

Audio
Jun 15, 2021

On today's episode, we discuss how many Americans have adopted telehealth, how people are using it, and what's both driving it forward and holding it back. We then talk about the popularity of buy now, pay later services, why some retailers are now starting to expand their brick and mortar presence, and what adding prescription discounts might do for Amazon and Walmart's membership programs. Tune in to the discussion with eMarketer principal analyst Lisa Phillips and director of forecasting at Insider Intelligence Cindy Liu.

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