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Buy now pay later Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Buy now pay later
Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Holiday sales rise 7.6% as consumers return to pre-pandemic activities

Article
Dec 26, 2022

US retail sales grew 7.6% over the holiday season: Consumers diversified their spending due to inflation and a desire to return to pre-pandemic activities such as eating out.

Klarna’s year of diversification, takeovers, and big valuation drops

Article
Dec 22, 2022

The firm completed big down rounds, branched out with new products, and battled intensifying BNPL competition.

BNPL is having a banner holiday season. But can healthy performance now transform itself into a strong later?

BNPL is having a banner holiday season. But can healthy performance now transform itself into a strong later?

Article
Dec 16, 2022

Orders made via buy now, pay later (BNPL) increased 85% over Cyber Five, according to Adobe Analytics. “It’s a win-win for retailers” as it increases basket size and boosts conversion rates, our analyst Grace Broadbent said on the “Behind the Numbers: Reimagining Retail” podcast.

Reimagining Retail: BNPL during the holidays, and what we expect from BNPL in 2023

Audio
Dec 13, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the state of the buy now, pay later (BNPL) union, whether Gen Z will be BNPL users for life or migrate to credit cards, and the stumbling blocks the new payment method faces. Then for "Red-Hot Retail," our analysts give us four of their very specific—and potentially risky—predictions about BNPL in 2023. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and Grace Broadbent.

Walmart may ditch Affirm partnership to launch BNPL product via fintech venture

Article
Dec 12, 2022

The retailer’s reported plans to launch its own BNPL product through its fintech, ONE, could help boost customer spending.

Buy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year?

Buy now, pay later sees holiday spike. Will low consumer adoption slow down the major players next year?

Article
Dec 05, 2022

If Cyber Five trends hint at what to expect from the rest of the holiday season, expect buy now, pay later (BNPL) to be a big hit.

A record-setting 196.7 million US consumers shopped over the Cyber Five

A record-setting 196.7 million US consumers shopped over the Cyber Five

Article
Nov 29, 2022

A record number of US consumers shopped over the Cyber Five: 196.7 million US consumers shopped over the five-day period, which is 7.1 million more than the previous high.

Black Friday sales rise 12% YoY

Black Friday sales rise 12% YoY

Article
Nov 26, 2022

A surprisingly strong start to the Cyber Five: Steep discounts drove record sales on Thanksgiving and Black Friday, as US consumers flocked to stores as well as ecommerce sites and apps over the holiday weekend.

Q&A: SumUp exec on finding growth opportunities during a downturn

Article
Nov 21, 2022

Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.

Q&A: SumUp sees ‘exciting’ opportunities to nab discounted startups during downturn

Article
Nov 21, 2022

Steve Delpy said there could be opportunities in the payments industry slowdown in a conversation with Insider Intelligence.

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Where does Klarna go after its user boom ends?

Where does Klarna go after its user boom ends?

Article
Nov 17, 2022

Some 40 million people will use Klarna in the US next year, marking a 15.6% increase for the buy now, pay later (BNPL) service. Over the coming years, growth will slip into the single digits, a far cry from the 115.0% surge back in 2020.

PayPal hails Venmo and BNPL growth in Q3 earnings, will accept Apple payment products

Article
Nov 07, 2022

We delve through PayPal’s Q3 earnings report to give you the main takeaways.

The Banking & Payments Show: Will rising interest rates sink fintech lenders?

Audio
Nov 07, 2022

On today’s episode, we discuss the Fed raising interest rates and how that is impacting fintech lenders. In our “Headlines” segment, we discuss recent developments in fintech and buy now, pay later (BNPL). In “Story by Numbers,” we select two numbers that tell a story about the challenges neobank lenders are facing and two numbers about their untapped opportunities. And in “Pretend CEO,” host Rob Rubin challenges Ahon Sarkar, general manager of Helix by Q2, to pretend he’s the newly hired CEO of a monoline BNPL company. Tune in to the discussion with Rob Rubin and Ahon Sarkar.

Cost of living crisis set to shake up BNPL for UK consumers and businesses

Article
Nov 04, 2022

British firms are capitalizing on consumers and small businesses seeking out more flexible and interest-free payments.

Spotlight: Klarna

Spotlight: Klarna

Report
Nov 02, 2022

How do Klarna’s BNPL product features measure up to customer demand? We show how new features can balance these demands against the competing interests of shareholders and regulators.

How retailers can use buy now, pay later rewards to attract Gen X consumers

How retailers can use buy now, pay later rewards to attract Gen X consumers

Article
Oct 11, 2022

BNPL providers must develop consumer rewards programs to effectively compete within consumer payments.

Spotlight: US Buy Now, Pay Later Forecast 2022

Spotlight: US Buy Now, Pay Later Forecast 2022

Report
Oct 04, 2022

We expect buy now, pay later (BNPL) users and payment value to continue growing in the coming years, despite a perfect storm of rising investor and regulatory scrutiny, increasing competition, and worsening economic conditions.

What’s driving BNPL usage and payment value growth?

What’s driving BNPL usage and payment value growth?

Article
Oct 04, 2022

By 2026, 38.9% of US internet users will use a BNPL solution, up from 30.7% in 2022. And the average user will spend $1,371 via BNPL, up more than 43% from 2022.

Bread brings virtual cards to BNPL push with Marqeta partnership

Bread brings virtual cards to BNPL push with Marqeta partnership

Article
Sep 13, 2022

The launch highlights Bread’s post-rebrand growth strategy, and diversified offerings should help Bread compete in the shaky BNPL market.

The Great Realignment

The Great Realignment

Report
Sep 08, 2022

A new set of digital winners is emerging amid the market turmoil of 2022. Using our forecasts, we showcase how ecommerce, social media, fintech, and more are being transformed.

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