Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Buy now pay later Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Buy now pay later
Spotlight: UK Mobile Payments

Spotlight: UK Mobile Payments

Report
Sep 01, 2022

With UK proximity mobile and peer-to-peer payments stagnating, providers in the market will be forced to focus on ways to resolve pain points, engage top user demographics, and facilitate growth around the margins.

The Weekly Listen: The short-video race, Lyft's new media division, and Chewy's new CarePlus service

Audio
Aug 25, 2022

On today's episode, we discuss who is most likely to win the short-video race, the significance of Lyft's new media division, the potential of Apple's ad business, whether buy now, pay later is too good to be true, Chewy's new insurance and wellness service CarePlus, an unpopular opinion about retail media, who's buying all the electric vehicles, and more. Tune in to the discussion with our analysts Ross Benes, Blake Droesch, and Max Willens.

PayPal primed for payment dominance

Article
Aug 09, 2022

Nearly a third of Gen Z consumers will prefer to use apps for online payments in five years, according to Logica.

The Weekly Listen: Does Google own the internet, Big Tech wants live sports, and BNPL in flux

Audio
Jul 28, 2022

On today's episode, we discuss how much longer Google can own the internet, whether buy now, pay later (BNPL) is in flux, how much Big Tech companies want live sports, whether online shopping is confusing, how best to market to Gen Z, an unpopular opinion about buying things on social media, what influences gas prices, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and vice president of Briefings Stephanie Taglianetti.

Brands are only a text away from the Gen Z consumer

Brands are only a text away from the Gen Z consumer

Article
Jul 06, 2022

Younger generations expect quick responses from brands: Gen Zers and millennials prefer text messaging over email with brands to facilitate faster communication.

The Era of Uncertainty: Buy Now, Pay Later

The Era of Uncertainty: Buy Now, Pay Later

Report
Jun 27, 2022

BNPL providers are in the eye of a perfect storm, as investor and regulatory scrutiny, increasing competition, and the prospect of recession put them at risk. But it’s still early days—and we see foresee a long growth runway. Read on to learn how retailers and providers can navigate the current landscape to their maximum benefit.

US BNPL value will reach $75.60 billion this year

Article
Jun 16, 2022

In 2022, 79.0 million US consumers will use a buy now, pay later (BNPL) service.

Reimagining Retail: What BNPL means to everyone and the questions swirling around it

Audio
Jun 08, 2022

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss what buy now, pay later (BNPL) means to fintechs, retailers, and consumers. Then for "Pop-Up Rankings," we rank the top four questions swirling around BNPL. Join our analyst Sara Lebow as she hosts analysts Suzy Davidkhanian and David Morris.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
US Proximity Mobile Payments 2022

US Proximity Mobile Payments 2022

Report
May 27, 2022

By 2026, nearly 30% of US consumers’ average retail spending (excluding food and beverage sales and ticketing) will be made using proximity mobile payments, as providers look to build on the pandemic-driven adoption of the technology.

U.S. Bank updates BNPL offering after it finds early success

Article
Apr 07, 2022

U.S. Bank follows early success with BNPL updates: It’s rolling out its ExtendPay product to business customers and looks well-positioned to take market share from nonbank BNPL players.

Dimon says growing competition is weakening banks’ financial roles

Article
Apr 06, 2022

Dimon warns of competition diminishing banks’ role in financial services: The JPMorgan Chase CEO’s annual letter to shareholders identified rising competitors and defended tech spending as necessary for maintaining the bank’s standing.

Cross River’s latest funding round affirms the success of a BaaS-focused small bank

Cross River’s latest funding round affirms the success of a BaaS-focused small bank

Article
Apr 01, 2022

Despite only holding about $9.1B in assets, the US bank has attracted big-name fintech clients and another funding round.

Q&A: Klarna looks to change shopping habits of younger generations

Article
Mar 07, 2022

Insider Intelligence spoke with David Sykes, head of Klarna’s North America division.

Spotlight: US Buy Now, Pay Later Regulation

Spotlight: US Buy Now, Pay Later Regulation

Report
Feb 28, 2022

BNPL providers should prepare now for potential regulatory changes affecting credit reporting, customer creditworthiness, late fees, and more.

Payment Channels and Transaction Types

Payment Channels and Transaction Types

Report
Feb 08, 2022

Payments Ecosystem: This year will reveal how providers must adapt to lasting pandemic-driven digitization across payments channels, ranging from in-store retail to B2B ecommerce.

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Smaller banks’ BNPL hesitancy opens door for provider partnerships

Article
Feb 08, 2022

Smaller banks are cool toward BNPL: A survey finds that most have scant to zero interest in entering buy now, pay later (BNPL). Those that expressed interest want to partner instead of going solo.

BNPL is a promising space for US banks to boost engagement

BNPL is a promising space for US banks to boost engagement

Article
Feb 02, 2022

A PYMNTS survey shows that most users of standalone BNPL services are interested in bank-backed versions—including customers of the biggest standalone players.

How retailers are implementing buy now, pay later options this holiday season

Article
Dec 21, 2021

Major marketing campaigns are raising awareness of buy now, pay later (BNPL) among consumers and are going into overdrive for the holidays.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or