Events & Resources

Learning Center
Read through guides, explore resource hubs, and sample our coverage.
Learn More
Events
Register for an upcoming webinar and track which industry events our analysts attend.
Learn More
Podcasts
Listen to our podcast, Behind the Numbers for the latest news and insights.
Learn More

About

Our Story
Learn more about our mission and how EMARKETER came to be.
Learn More
Our Clients
Key decision-makers share why they find EMARKETER so critical.
Learn More
Our People
Take a look into our corporate culture and view our open roles.
Join the Team
Our Methodology
Rigorous proprietary data vetting strips biases and produces superior insights.
Learn More
Newsroom
See our latest press releases, news articles or download our press kit.
Learn More
Contact Us
Speak to a member of our team to learn more about EMARKETER.
Contact Us

Buy now pay later Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Buy now pay later

How will Gen Z change shopping?

Article
Apr 06, 2023

Gen Zers make up about 20% of the US population, and they’re growing up. The digitally native generation has unique shopping habits after going through the pandemic during their formative years. From TikTok to the creator economy to payments trends, here’s how our analysts predict Gen Z will change shopping.

Apple Pay Later: How BNPL users may greet Apple’s new product

Apple Pay Later: How BNPL users may greet Apple’s new product

Article
Mar 31, 2023

Apple’s long-teased buy now, pay later service is finally here, but what can it bring to an already crowded table? Our analysts unpack who may use Apple Pay Later and evaluate five of its prerelease features to see how they stack up to consumer demand.

Klarna eyes competitive edge through ChatGPT partnership

Klarna eyes competitive edge through ChatGPT partnership

Article
Mar 27, 2023

It partnered with OpenAI on a ChatGPT plugin to offer users personalized shopping recommendations.

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Data Drop: 4 Charts Payments Professionals Need to Understand the Payments Ecosystem in 2023

Article
Mar 22, 2023

This year, the payments industry will face its first major test following pandemic-driven digitization as economic uncertainty pressures customer habits. This is the data you need to understand the major changes facing the payments ecosystem in 2023—and how to navigate them.

The Banking & Payments Show: Payments trends 2023

Audio
Mar 20, 2023

On today's episode, we explore the evolution of the payments ecosystem and discuss the trends to look out for in 2023. In our “Headlines” segment, we discuss (among other things) buy now, pay later; credit card fees; and crypto. In “Story by Numbers,” we examine payments at retail stores. And in “For Argument’s Sake,” we debate whether interest rate scrutiny by regulators will impact credit card rewards programs. Tune in to the lively conversation between our host Rob Rubin and analysts David Morris and Jaime Toplin.

Key trends we're watching in retail in-store payments

Key trends we're watching in retail in-store payments

Article
Mar 09, 2023

In-store shopping remains the largest US retail channel by both share and dollars. Growth overall will decelerate as economic worries lead consumers to pull back on spending.

Canada Consumer Payment Habits

Canada Consumer Payment Habits

Report
Mar 08, 2023

Canada is behind other Western economies in digital payments adoption, but new technologies are finding footing against cards. Diving into usage among different demographic groups foretells how adoption will progress.

Key trends we're watching in BNPL

Key trends we're watching in BNPL

Article
Mar 08, 2023

Buy now, pay later (BNPL) has thrived because it combines the flexibility of credit with short repayment terms, app-based shopping, and a simple user experience.

Banks must turn to digital and mobile to capture the hearts of Gen Z

Banks must turn to digital and mobile to capture the hearts of Gen Z

Article
Mar 01, 2023

The cohort experiences life through social media and mobile devices. Banks must adapt to win their dollars.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how
The State of Payment Methods

The State of Payment Methods

Report
Feb 28, 2023

Digital payment methods continue to displace cash and checks in the US payments ecosystem. But after a pandemic-driven crest, growth is moderating amid economic uncertainty, resetting the stakes for share of wallet.

How Gen Z shops and buys in 5 charts

How Gen Z shops and buys in 5 charts

Article
Feb 21, 2023

As Gen Zers’ buying power grows, retailers need to understand the best ways to connect and engage with them, whether that’s through leaning into product discovery or creating a more seamless payment process. We take a look at some of Gen Z’s shopping habits and what they mean for retailers.

UK Consumer Payment Habits

UK Consumer Payment Habits

Report
Feb 17, 2023

The UK is a digital payments leader, though traditional payments provide a backbone. Payment method preferences among different demographic groups are determining the winners and losers.

Affirm CEO eats his words after mounting losses lead to mass layoffs

Article
Feb 10, 2023

After touting a recession-proof business model, the BNPL firm slashed 19% of its workforce and will restructure to the tune of $39M.

Zilch partners with debt charity to help customers get through cost-of-living crisis

Zilch partners with debt charity to help customers get through cost-of-living crisis

Article
Feb 08, 2023

Partnering with StepChange will help support struggling customers, but it raises questions around the harm BNPL can cause.

Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Apple Pay Later ‘launching soon’ to shakeup BNPL industry

Article
Feb 07, 2023

Despite delays, Apple can benefit from its extensive user base and merchant acceptance to build BNPL success.

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Ingenico and Splitit tackle checkout friction to get at in-store BNPL’s untapped potential

Article
Feb 03, 2023

Ingenico and Splitit are focused on cutting customer friction to grow their in-store BNPL presence.

Tabby’s $58M raise highlights investor confidence in Middle East’s BNPL potential

Article
Jan 19, 2023

Emirati paytech Tabby secured $58M in a sign of investor confidence in the region’s BNPL market potential.

What retailers need to know for 2023 in 5 charts

What retailers need to know for 2023 in 5 charts

Article
Jan 11, 2023

After experiencing a surge in growth in 2021, US retail sales growth began to slow last year, a pattern which will continue into 2023. According to our forecast, sales will rise by less than 3% this year, reaching over $7.3 trillion.

Here’s what happened to BNPL in 2022—and what it means for next year

Article
Dec 29, 2022

From tumbling valuations to the arrival of Big Tech firms, we run down the biggest BNPL developments of 2022.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Already have a subscription?Sign In
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or