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EMARKETER

PayPal’s latest Will Ferrell ad campaign can help boost customer loyalty

Article by Grace Broadbent  |  Apr 10, 2025
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PayPal’s latest Will Ferrell ad campaign can help boost customer loyalty
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Topics
Credit & Debit
Digital Payments
Mobile Payments
United States

The news: PayPal launched another ad campaign featuring actor and comedian Will Ferrell to promote PayPal Pay Later, per a press release.

  • The campaign aims to promote the different ways a customer can pay with PayPal and highlights updates like biometric login and Pay in 4 pre-qualification offers.
  • PayPal also launched a sweepstakes awarding 1,000 winners a day up to $100 back on their PayPal purchases for 100 days. Consumers are automatically entered with every PayPal purchase.

This is the second major ad campaign PayPal has worked on with Ferrell. The company launched a commercial featuring the actor in September, which promoted the PayPal Debit Mastercard.

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