The news: Affirm’s buy now, pay later (BNPL) payment options will now be available to JPMorgan Payments’ network of US merchants using its Commerce Platform, per a press release. This will allow merchants to offer the payment method at checkout to give customers access to loans ranging from 30 days to 60 months.

As part of this partnership, Affirm will also join the JPMorgan Payments Partner Network, which gives the bank’s clients access to its payment solutions and third-party relationships.

What this means for retail: The deal reflects the mainstreaming of BNPL, which is being embedded everywhere from delivery platforms like DoorDash to big-box retailers like Walmart to auto services providers like Tekmeric. It makes sense: With higher living costs pressuring budgets, consumers are eager to stretch their dollars, creating a significant opportunity for BNPL providers like Affirm as well as retailers that offer flexible payment options.