Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Walmart battles it out with Amazon for marketplace share

Article
Aug 31, 2023

Walmart expands third-party seller features as it tries to take on Amazon: The retailer is seeing early results from its marketplace initiatives, but its share of the market will remain at just 2.2% this year compared with Amazon’s 72.4%.

How Amazon ranks across 19 industries

Article
Aug 30, 2023

Amazon’s advertising division ranked highest in our Power of Amazon in 2023 report. Its retail ecommerce division, Amazon’s biggest business by dollars, lost share between our initial rankings in 2021 and our current forecast.

Best Buy tempers its outlook for the rest of the year

Article
Aug 29, 2023

Best Buy believes we’ve hit a low point in tech demand: The combination of inflation and shifting spending patterns has made for a tough environment for the consumer electronics retailer.

Disney and Amazon are in talks to strike an ESPN partnership

Disney and Amazon are in talks to strike an ESPN partnership

Article
Aug 28, 2023

Amazon and Disney could team up on ESPN: Thursday Night Football could make Amazon a desirable partner for ESPN’s uncertain streaming future.

The Daily: Amazon’s TV and voice strategy, and its plans for payment integration

Audio
Aug 28, 2023

On today’s podcast episode, we take a deeper dive into lesser-known areas of Amazon’s business. First, we examine the initiatives at play for the company's TV and voice businesses. Then, we discuss Amazon's ambitions around “just walk out” and smart payment technology. Tune in to the conversation with our analysts Grace Broadbent, David Morris, and Yory Wurmser.

Target pivots to a regional distribution network to speed up deliveries

Article
Aug 24, 2023

Target shifts away from a nationwide distribution network: By placing goods closer to customers, the retailer is delivering orders faster and speeding up store replenishment.

TikTok Shop expected to lose over $500 million in the US this year

TikTok Shop expected to lose over $500 million in the US this year

Article
Aug 23, 2023

ByteDance is dead set on building up TikTok Shop in the US: Its aggressive moves to build a robust shopping service could lead to a $500 million loss this year.

Amazon takes on UPS and FedEx by resurrecting its Amazon Shipping business

Article
Aug 21, 2023

Amazon wants to compete with FedEx and UPS: The retailer relaunched its Amazon Shipping service, which delivers products sold on Amazon's marketplace, sellers’ own websites, and other sites and marketplaces.

Analytics features mark recent ad updates from Google, TikTok, and more

Article
Aug 21, 2023

This month’s ad platforms update is all about analytics, with Google, TikTok, and Microsoft announcing improved reporting tools. Plus, Amazon announced on-site and off-site retail media innovations. And we saw some interesting ad network updates from Lyft and Intuit. Here’s a breakdown of what’s new.

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

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Amazon adds new BNPL option to strengthen digital wallet

Article
Aug 18, 2023

The company has been beefing up its BNPL capabilities ever since its exclusivity period with Affirm ended earlier this year

Amazon adds off-site placements to Sponsored Products ads

Amazon adds off-site placements to Sponsored Products ads

Article
Aug 18, 2023

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

Amazon’s $10B Alexa gamble and a shift toward simplification

Article
Aug 17, 2023

Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

Amazon’s new seller fee opens it to more antritrust scrutiny

Article
Aug 17, 2023

Amazon implements new seller fee as FTC antitrust case looms: The retailer will take an additional 2% cut on sales from merchants not using its fulfillment services.

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Payments and Digital Commerce Platforms 2023

Payments and Digital Commerce Platforms 2023

Report
Aug 17, 2023

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it’s still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

What brands can learn from Barnes & Noble’s reinvention

Article
Aug 15, 2023

Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.

As consumers pull back on discretionary purchases, Macy’s leans into higher-margin private labels

Article
Aug 11, 2023

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

Amazon pulls the plug on dozens of its in-house brands

Article
Aug 10, 2023

Amazon is scaling back its private-label business: The company is cutting dozens of its brands in what appears to be a concession to the FTC.

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