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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon in Canada 2023

Amazon in Canada 2023

Report
Mar 27, 2023

Amazon can stake a claim as one of Canada’s top mass merchants, even without having physical stores. It has reached this milestone after more than three years of accelerated retail ecommerce in the country.

Amazon US Ecommerce Sales by Product Category 2023

Amazon US Ecommerce Sales by Product Category 2023

Report
Mar 24, 2023

Health and personal care will drive growth but won’t be enough to improve Amazon’s share of the overall US ecommerce market.

Biometric payments get a boost as JPMorgan targets $6B opportunity

Biometric payments get a boost as JPMorgan targets $6B opportunity

Article
Mar 24, 2023

The Wall Street lender’s pilot shows the space is maturing and could prompt other banks to launch their own biometric products.

Social platforms are cutting into Amazon’s product search dominance

Social platforms are cutting into Amazon’s product search dominance

Article
Mar 24, 2023

Social platforms are gaining in search: More US consumers are researching products on TikTok, YouTube, and Instagram, which could bode ill for Amazon and Google.

The Weekly Listen: Is Amazon in trouble, Uber's next ad venture, and keeping old brands (like Clue) alive

Audio
Mar 23, 2023

On today's episode, we discuss what more job cuts at Amazon could mean for the company, Utah's proposed ban on social media companies serving ads to minors, the Academy Awards' viewership in the age of streaming, Uber's next advertising venture, how to keep a 70-year-old brand (like Clue) alive, how humanoid robots are already here, and more. Tune in to the discussion with our director of reports editing Rahul Chadha, director of forecasting Oscar Orozco, and analyst Max Willens.

China’s sluggish reopening hindered Pinduoduo owner’s growth

Article
Mar 20, 2023

Pinduoduo owner PDD’s growth slowed in Q4: That reflects a sluggish retail landscape in China, which is why the company aims to diversify its revenue streams.

UK Beauty 2023

UK Beauty 2023

Report
Mar 20, 2023

Beauty is proving resilient to the cost-of-living crisis as shoppers splurge on premium products to boost their mood and skin health. But it won’t escape unscathed, with consumers already streamlining their beauty regimes and searching for bargains online.

5 retail media networks worth watching

Article
Mar 17, 2023

Which networks should brands be paying attention to as they refine their retail media strategy? From the king of them all to the ones that are just catching up, here are five retail media networks to keep an eye on this year.

In-Store Retail Media 2023

In-Store Retail Media 2023

Report
Mar 16, 2023

The rise of in-store retail media will prove that the physical store is the next major media channel for brands.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Podcast listeners’ favorite app? Hint: It’s not an audio platform.

Article
Mar 15, 2023

YouTube is the preferred podcast platform among US listeners of this medium, according to Morning Consult. Spotify takes second place, followed by Apple Podcasts and Pandora.

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Retail media to sustain rapid growth across search and display in the US

Retail media to sustain rapid growth across search and display in the US

Article
Mar 15, 2023

By 2026, US spending on ecommerce channel ads—a large subset of retail media—will be more than triple its 2020 level, per our forecast. Within the ecommerce channel, both search and display advertising are growing rapidly.

3 ways retail media networks can navigate the tension between ads and CX

3 ways retail media networks can navigate the tension between ads and CX

Article
Mar 14, 2023

An emerging tension between retailer ads and customer experience (CX) is brewing as consumers grow more attuned to high ad loads online and in stores. Retailers’ core competency of delivering exceptional CX is now being pitted against their own retail media networks’ desire to expand their digital advertising surface area to capture high-margin revenues.

How Walmart aims to boost its margins

Article
Mar 08, 2023

Walmart is taking a page from Amazon: The retailer looks to diversify its revenue streams by growing its ecommerce, retail media, and services businesses.

How Movado leverages Amazon’s retail media network with CTV ads

How Movado leverages Amazon’s retail media network with CTV ads

Article
Mar 07, 2023

What do you get when you cross a $35 billion ad platform with a 160 million viewer streaming service? A snapshot of Amazon’s US retail media connected TV (CTV) potential. Luxury brand Movado is leveraging that potential to push video campaigns for Amazon Prime and Freevee viewers.

Amazon and Sweetgreen find the tide has turned on positioning themselves as tech companies

Article
Mar 06, 2023

Tighter economic climate forces companies to focus on profitability: The paradigm shift away from long-term bets has driven changes everywhere from Amazon to Wayfair to Sweetgreen.

Amazon, One Medical, and BetterHelp targeted by the FTC

Amazon, One Medical, and BetterHelp targeted by the FTC

Article
Mar 03, 2023

Amazon, One Medical, and BetterHelp targeted by the FTC: The federal agency issued a $7.8 million fine over use of patient health data. But it’s also looking for deceptive promises of privacy.

Advertisers favor closed and private ecosystems for access to data and premium inventory

Advertisers favor closed and private ecosystems for access to data and premium inventory

Article
Mar 02, 2023

Ad spending is increasing across all transaction types, but growth rates are higher for programmatic direct and private marketplaces (PMPs).

US Holiday 2022 Retail Returns

US Holiday 2022 Retail Returns

Report
Mar 01, 2023

Deal-seeking by consumers, heavy discounting from retailers, and a longer holiday shopping season drove an uptick in returns during the 2022 holiday season. Retailers will need to plan their promotional calendars carefully to manage returns in 2023.

Payment Channels and Types of Transactions

Payment Channels and Types of Transactions

Report
Feb 28, 2023

Consumer device and behavior trends are affecting payment providers’ strategies across retail, P2P, B2B, disbursement, and cross-border channels. Here’s what that means for the payments ecosystem.

Powering the Point-of-Sale

Powering the Point-of-Sale

Report
Feb 28, 2023

This second installment of the “Payments Ecosystem” collection unpacks how point-of-sale (POS) hardware, software, and payment gateway services are becoming increasingly intertwined as merchants adapt to economic turmoil and consumer payment changes.

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