Salesforce’s AI agents are tackling real business decisions, marking a major shift toward secure, automated workflows across industries.

OpenAI bets on smarter but slower answers to outpace its rivals in the crowded AI market

Integrated AI services across devices could supercharge iPhone sales and subscriptions.

The deal will bring 7,000 new customers and critical disaster recovery tools to tackle growing cybersecurity threats.

Anthropic bets on security and compliance to compete with OpenAI’s enterprise lead, but demonstrating its unique appeal is key.

The prototype AI search engine could reshape search dynamics by offering a more conversational and customizable user experience.

As genAI adoption grows, businesses and consumers face a transforming digital ecosystem marked by broadening applications, enhanced productivity, shifting business practices, and legal and ethical challenges.

WPP hopes to counteract in-housing trend with an AI studio: The agency’s partnership with Nvidia has created a text-to-video product for marketers tied to its data insights.

Toys R Us offers a high-profile use case of AI video: The toy brand made an ad with OpenAI’s Sora tool, riling creatives.

Klarna shows genAI's potential in transforming marketing: Tools enable efficiency and innovation but need ethical guidelines and human oversight.

AI is revolutionizing B2B SEO, but the fundamentals still apply. By strategically using AI and focusing on SEO content, B2B marketers can leverage AI tools to stay ahead of algorithm changes and AI-powered models.

Meta’s latest AI advertising rollout reveals a significant shift: Free, broad access to AI creative will help win favor with brands, but ethical quandaries are unresolved.

New AI advertising tools introduced by Meta: Updates are designed to boost Reels campaign performance with advanced creator filtering and dynamic product ads.

Social media marketers are using genAI to analyze data, brainstorm ideas, and meet content demands. But these tools come with their own sets of limitations and concerns, often requiring human guidance and intervention.

GenAI for marketing is gaining momentum: IBM is the latest organization to tout its ability to transform marketing outcomes.

Marketers embrace AI with a 7/10 optimism rating: AI's role expands in content creation and strategic marketing growth.

Generative AI is prying open tech budgets: AI can augment existing roles in marketing and customer service, enhancing their efficiency—but retaining human oversight remains critical in such a highly regulated industry.

Disney says AI could make QR-code shoppable marketing obsolete: At a TV advertising event, Disney and YouTube shared how AI has already changed their strategies.

Should brands trust Meta’s generative AI? The company promises to release easy creative advertising tools, but the tech has landed companies in large legal battles.

ChatGPT proved the power of generative AI. In 2023, even more advanced models will begin to change the way we do business.