AI is transforming B2B SEO. But the core principles of SEO—providing valuable content, optimizing technical aspects, and understanding user intent—remain unchanged. By strategically integrating AI tools and maintaining a focus on quality and relevance, B2B marketers can enhance their SEO efforts and achieve better marketing performance.

Key Question: What impact will AI have on B2B SEO, and how can marketers adapt their strategies?

Key Stat: Two-thirds (65%) of respondents who use AI-generated content saw an improvement in their SEO results.