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EMARKETER

Salesforce to acquire Own for $1.9 billion to strengthen data security amid AI expansion

Article by Gadjo Sevilla  |  Sep 6, 2024
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Salesforce to acquire Own for $1.9 billion to strengthen data security amid AI expansion
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Topics
Consumer Privacy & Security
Business Strategies & Trends
United States

The news: Salesforce is acquiring data management firm Own for $1.9 billion in cash, its largest deal since it purchased Slack for $27.7 billion in 2021. 

Own’s expertise in data backup, disaster recovery, and software-as-a-service (SaaS) app data management aligns with Salesforce’s growing focus on secure and resilient data services at a time of escalating cybersecurity threats.

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