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Ai in marketing Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Ai in marketing
Meta’s AI search strategy could reshape search and advertising ecosystems

Meta’s AI search strategy could reshape search and advertising ecosystems

Article
Oct 29, 2024

The tool could shift users away from Google and Bing, embedding AI search across Meta’s ecosystem and unlocking fresh ad revenue streams.

Generative AI for Personalization in Consumer Payments

Generative AI for Personalization in Consumer Payments

Report
Oct 25, 2024

Generative AI gives payment providers unprecedented tools to create a more personalized purchase journey for consumers, but some use cases are easier to implement than others.

Microsoft and Salesforce compete for enterprise dominance with new AI agents

Microsoft and Salesforce compete for enterprise dominance with new AI agents

Article
Oct 21, 2024

In a heated battle for AI dominance, Microsoft unveils new agents after Salesforce mocks Copilot as a throwback to “Clippy 2.0.

Bluesky gains while X and Threads struggle with unpopular user policies

Bluesky gains while X and Threads struggle with unpopular user policies

Article
Oct 18, 2024

With privacy and blocking policy uproar at X, Bluesky continues to thrive, positioning itself as a strong competitor in the social media landscape.

Character AI’s personas spark a new tech-ethics clash

Character AI’s personas spark a new tech-ethics clash

Article
Oct 16, 2024

Reports of unauthorized AI personas, including those of deceased individuals, raise concerns about the platform’s oversight and the broader issue of consent in genAI

Canva restores legacy pricing after user backlash

Article
Oct 15, 2024

Facing backlash from core users, Canva reversed a price increase for long-term customers, allowing them to continue using its services at legacy rates. Trust restoration is now critical.

How CMOs Are Using AI to Transform Their Strategies

How CMOs Are Using AI to Transform Their Strategies

Report
Oct 15, 2024

CMOs are using AI tools to transform marketing by enhancing creativity, optimizing campaigns, and streamlining operations. AI will shape marketing's future, but strategic implementation, data privacy, and bias remain hurdles for widespread adoption.

AMD and MediaTek challenge Nvidia, Qualcomm with new AI hardware

AMD and MediaTek challenge Nvidia, Qualcomm with new AI hardware

Article
Oct 11, 2024

With AMD and MediaTek entering the market, Nvidia and Qualcomm may face pricing pressure. Affordable AI tech could drive adoption in emerging markets, reshaping global competition.

Microsoft Copilot fails to impress businesses due to high costs and limited results

Microsoft Copilot fails to impress businesses due to high costs and limited results

Article
Oct 09, 2024

Dissatisfied with high prices and lackluster AI features, companies are looking to alternatives like Google’s NotebookLM for better value

Microsoft’s Copilot goes multimodal; genAI software can accelerate AI PC adoption

Article
Oct 02, 2024

The addition of voice and vision interaction pushes Microsoft’s AI assistant to new heights, boosting its competitive edge in the rapidly evolving AI landscape.

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Artisan secures $11.5 million to develop AI-driven sales automation agents

Artisan secures $11.5 million to develop AI-driven sales automation agents

Article
Sep 30, 2024

The company’s AI assistant aims to simplify sales and marketing processes and boost efficiency.

ChatGPT Plus’ imminent price increase could sustain OpenAI’s growth or drive customers away

ChatGPT Plus’ imminent price increase could sustain OpenAI’s growth or drive customers away

Article
Sep 30, 2024

If ChatGPT Plus prices rise, users could turn to cheaper AI options in an increasingly crowded market.

Generative AI for Ad Creative

Generative AI for Ad Creative

Report
Sep 27, 2024

GenAI could help marketers more easily generate creative, bringing a host of benefits and cost savings. To fully take advantage of the technology, advertisers should understand the key use cases of genAI for creative—and their potential downsides.

Generative AI for Personalization in Consumer Banking

Generative AI for Personalization in Consumer Banking

Report
Sep 26, 2024

GenAI gives banks unprecedented tools to create a more personalized experience for their customers, but some use cases are easier to implement than others.

Digital platforms offer new ad formats to drive holiday campaigns

Digital platforms offer new ad formats to drive holiday campaigns

Article
Sep 25, 2024

New holiday ad treats: Platforms’ advertising updates and additions for the crucial Q4 selling season aim to help brands reel in buyers and buttress their own revenues.

Google files antitrust complaint against Microsoft over cloud lock-in practices in EU

Article
Sep 25, 2024

A new antitrust complaint targets Microsoft’s migration fees, marking another battlefront for the Big Tech giants.

Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Spotify’s AI-powered playlist tool uses smartphones to boost Premium engagement

Article
Sep 24, 2024

Adding to its suite of customization tools, the use of AI could help enhance subscriber interest amid price hikes and provide personalized music suggestions.

Disney ditches Slack after data breach, putting pressure on Salesforce to boost on security

Disney ditches Slack after data breach, putting pressure on Salesforce to boost on security

Article
Sep 20, 2024

After a hack exposed sensitive internal data, Disney is looking for other solutions, raising the stakes for Salesforce to restore trust in its products.

RepAI launches AI-powered sales chatbots based on real sales reps

RepAI launches AI-powered sales chatbots based on real sales reps

Article
Sep 19, 2024

With digital twins ready to revolutionize 24/7 sales, RepAI faces the dual challenge of customer AI distrust and ethical concerns.

Google leads the charge on identifying AI-generated images in search results

Google leads the charge on identifying AI-generated images in search results

Article
Sep 17, 2024

An upcoming feature in Search will help identify AI-generated images, a critical step as election-related disinformation grows.

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