AI automation and consolidation are shrinking advertising roles, while new openings demand broader technical skills and industry ties.

AI adoption outruns marketing readiness: Poor data, unreliable outputs, and weak training are keeping widespread AI use from delivering its full value.

Brands have never known more about their customers, and shopping has never felt more broken. Shoppers still see ads for products they already bought. They still get recommendations that ignore where they are and what they need. The data is there. The experience it should be producing is not.

AI adoption outpaces marketer training: 43% of marketers lack formal training, leaving leaders to close skills gaps before AI can deliver meaningful results.

AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.