Ai in marketing Trends & Statistics
Creators and AI took center stage at Cannes Lions 2026
AI changes creator playbooks: Cannes Lions showed platforms weaving AI into creator tools as marketers balance scale with credibility.
Generative AI Users, Argentina
Generative AI Users, Australia
Generative AI Users, Brazil
Generative AI Users, Canada
Generative AI Users, China
Generative AI Users, France
Generative AI Users, Germany
Generative AI Users, India
Generative AI Users, Italy
Generative AI Users, Japan
Generative AI Users, Mexico
Generative AI Users, South Korea
Generative AI Users, Spain
Generative AI Users, UK
Generative AI Users, Worldwide
How CMOs Are Using CX to Drive Durable Growth
Customer experience (CX) is becoming one of the most important drivers of sustainable growth as retention, trust, and loyalty take priority over acquisition alone. In this video, Principal Analyst Kelsey Voss explores why CMOs are investing more heavily in CX—and how organizational alignment, AI, and journey consistency are shaping long-term customer relationships.
Anthropic steals the spotlight at HumanX as enterprise AI sentiment shifts
Enterprise leaders gravitate to Anthropic while OpenAI’s focus draws scrutiny.
ChatGPT Users, Worldwide
Generative AI Users by Function, US
Powerful data and analysis on nearly every digital topic.
Become a ClientWant more marketing insights?
Sign up for EMARKETER Daily, our free newsletter.
Thanks for signing up for our newsletter!
You can read recent articles from EMARKETER here.- Learn about what technologies are transforming your industry
- Gain exclusive perspectives from top industry leaders
- Access thousands of data sets and forecasts via our iconic charts