Microsoft brings AI ad features to Copilot: It’s vying for ad dollars in an increasingly competitive chatbot space.

Pinterest will start labeling AI-generated images: The change is likely an attempt to maintain the platform’s user base without sacrificing the lucrative potential of AI.

Private equity is reshaping the agency landscape: As holding companies exit some service categories, PE firms see AI-driven agencies as high-growth investment opportunities.

R/GA exits IPG, embracing AI-led innovation: A $50 million investment fuels its future as it competes against consolidating agency holding companies.

Meta plans dedicated chatbot app: The move aims to compete with AI leaders ChatGPT and Gemini, but its success remains uncertain.

At $30 per minute, Veo 2 targets high-end business users, testing demand for costly AI-generated content.

X adds automated, AI-generated ad creation: The move is another attempt for X to win back brands the platform lost.

On today’s podcast episode, we discuss the new challenges facing today’s CMO and how GenAI, and now AI agents, are transforming the job. Tune in to the conversation with Senior Director of Podcasts and host Marcus Johnson, our Analyst Jacob Bourne, and the President of Zeta Global Steven Gerber. Listen everywhere and watch on YouTube and Spotify.

27% of CMOs are hesitant to adopt AI, but the tide is changing: CMOs without any implementation plans risk falling behind high-performance companies.

Google offers thousands in ad credits for Demand Gen: Advertisers are encouraged to use the tool as it undergoes changes, but there are many kinks to iron out.

AI is popular in the workforce, but marketers should remain cautious: Despite massive adoption, overuse could still fracture consumer trust.

The tool delivers expert analysis with citations, but necessary human oversight and restricted availability could limit adoption.

Enterprises struggle to integrate AI agents with their existing tools and solutions, with 80% of IT leaders citing data integration as the key challenge.

DeepSeek’s affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps

Affordable AI is a game-changer for marketers, but DeepSeek’s data privacy practices may scare off companies wary of Chinese server storage and security gaps.

To compete better with Microsoft, Salesforce, and Zendesk, the company must prove the safety and utility of its offerings in this lucrative market.

EMARKETER

With tools like OpenAI’s Swarm and Google’s Mariner, businesses are using smarter AI to automate decisions, disrupt roles, and redefine how work gets done.

AI darlings split the spotlight: Anthropic’s $30 billion valuation underscores its safety focus and enterprise ties, while Perplexity, worth $9 billion, battles legal woes and bets on ads to stay competitive.

Voice assistants fumble the AI revolution: Despite genAI advancements, Big Tech’s assistants face stalled growth and disinterest from older users—Gen Z and parents of Gen Alpha might be their saving grace.