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EMARKETER

Marketing use cases could fuel OpenAI’s 'deep research' adoption

Article by Gadjo Sevilla  |  Feb 3, 2025
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Marketing use cases could fuel OpenAI’s 'deep research' adoption
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Topics
Artificial Intelligence (AI)
Business Strategies & Trends
Marketing Technology
United States

The news: OpenAI’s new “deep research” agent, powered by its latest GPT-o3 reasoning model, enables ChatGPT Pro users to generate expert-level reports by browsing, synthesizing, and citing web-based data.

  • It’s the second AI agent released by OpenAI—following Operator on January 23—as it adds to premium offerings for its Pro ($200/month) tier. 
  • Users are limited to up to 100 queries a month, reflecting the high cost of processing queries under the tool.

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