Junior ad jobs are gradually disappearing as the industry faces upheaval. While overall ad jobs ticked up slightly earlier this year, employment is still trending downward—and younger workers are taking the brunt. Without a pipeline of entry-level talent, agencies risk eroding their long-term relevance.

US ad revenues grew 10.3% in Q2, excluding political advertising, continuing a trend of steady gains in 2025 despite tariff headwinds, per Madison & Wall. Digital advertising overall grew 15.8% and represented about a 70% share of ad spending. Ad growth is maintaining momentum, but the slowdown from 2024 indicates that advertisers are already becoming more cautious as tariffs and a recession could lead to a demand shock that affects advertising strategies.

The news: WPP has taken another hit in earnings, underscoring the current unstable market defined by economic uncertainty.Profits dropped 71% pre-tax in the first half of the company’s financial year, falling to £98 million ($125.2 million), while operating profit fell nearly half (47.8%), reaching £221 million ($282.3 million). Our take: WPP’s profit plunge serves as a wake-up call for agencies to accelerate transformation and prove value beyond media buying. In an AI-dominated landscape, advertisers are demanding more for less.

The news: United is hosting five days’ worth of exclusive deals for United Chase cardholders beginning August 4. Each day will have its own exclusive, time-sensitive international travel offer. Cardholders will have the chance to fly one way to a mystery location for only 30,000 miles (plus about $35 in taxes and fees). Our take: United, along with its competitors, are looking for ways to reverse slumping sales. Targeting international and premium products, while also strengthening its loyalty program, could be a sage way to turn things around.

The trend: Inflation ticked higher in June as the impact of tariffs began to reach consumers. The personal consumption expenditures (PCE) price index—the Fed’s preferred inflation gauge—rose 2.6% YoY, slightly above the 2.5% analysts expected and up from 2.4% in May, marking the highest level since February. On a monthly basis, it climbed 0.3%, in line with forecasts. Core PCE, which excludes volatile food and energy items, increased 2.8% YoY, ahead of the 2.7% analysts expected, and 0.3% MoM, in line with expectations. Our take: Inflation remains the top economic concern for US consumers and pressure is building. Companies ranging from Procter & Gamble and Kraft Heinz to Mattel, Stanley Black & Decker, and Walmart have all signaled plans to raise prices. With many households already tightening their budgets, even modest hikes could spur further pullbacks in spending, making an already tough retail environment even harder to navigate.

Ecommerce growth is slowing as the market matures, but gains will come from mobile commerce, Gen Z buyers, and high-performing categories.

Q2 earnings revealed turbulence across the travel sector as American Airlines and Southwest reported lower net income and reduced their outlooks. With US airlines and hotels likely to face more headwinds amid uncertainty over tariffs and trade policy, companies need to adjust their strategies.

Chipotle lowered its FY sales forecast after same-store sales fell more than expected in Q2, marking the second-straight quarter of declining traffic as wary consumers think twice about dining out. Chipotle’s Q2 struggles clearly show that consumers are becoming much pickier about where they choose to spend their money. The vast array of meal deals available in the QSR marketplace means Chipotle can no longer compete on value alone—making menu innovation and limited-time offerings even more necessary to drive traffic.

The news: Despite global cuts in ad budgets, several companies are diving head-first into their own ad offerings to diversify revenues. HP is reportedly pitching HP Media Network, an ad network highlighting laptop and desktop ads. The move includes ads on HP computers and apps, offsite ads, placements in social and email campaigns, and a free ad-supported TV service. Our take: Introducing ad offerings isn’t necessarily a lost cause—but knowing how to position new ad products is key to succeeding in a time when advertisers are increasingly hesitant to invest without measurable results.

Holiday shoppers in 2025 aren’t cutting back—they’re prioritizing. According to new research from Inmar Intelligence, 82% of shoppers plan to cut back on everyday essentials to make room for gifts and experiences.

The news: Inflation ticked up in June in a sign that companies are beginning to pass on tariff costs to consumers. Our take: June’s CPI data shows the toll tariffs are beginning to take on consumers’ buying power. While real wage growth remains in positive territory for now, that could change quickly once more companies begin to pass on a greater share of tariff costs to consumers, as the vast majority have signaled they’ll do.

The insight: Prime Day got off to a strong start, according to Adobe data, despite alternative reports of a dip in spending. Our take: The early Prime Day enthusiasm is an encouraging sign for Amazon, which is counting on the event to not only boost sales but also unlock additional ad revenues. It could also be a good sign for retailers running competing sales. While we ultimately expect the longer sales period to benefit the ecommerce giant, shoppers’ growing awareness of other events—and propensity to comparison-shop—could help retailers like Walmart and Target grow their share of an increasingly lucrative shopping period.

The news: Budget concerns are top of mind for consumers as they plan their summers. Our take: Consumers’ inclination to save is likely to fuel anxiety in the hospitality industry—especially as uncertainty causes travelers to delay booking until practically the last minute.

The situation: Several recent macroeconomic indicators point to a tough and increasingly uncertain economic environment. Our take: Uncertainty has cast a long shadow over the retail industry all year—and clearer skies aren’t on the horizon. Retailers trying to weather the economic storm must focus on delivering compelling value to cost-conscious consumers. That means leaning into what makes their brand stand out, whether it’s quality, service, loyalty perks, or meaningful innovation. With nearly a quarter of shoppers adjusting their budgets as they tighten their purse strings—and retail sales expected to rise just 1.5% YoY this year—differentiation is more important than ever.

The news: As the 2025 economy tightens under the pressure of tariffs, AI disruption, and shifting global trade policy, brands are embracing adaptability. Retail growth forecasts have been slashed, inflation-wary consumers are scaling back, and even luxury sentiment is weakening. Our take: Resilient brands are leaning into agile planning, reallocating media spend to ROI-focused channels like search and digital out-of-home, and anchoring value in trust and quality—not just price. As emotional volatility shapes consumer decisions, marketers who show relevance and reassurance will lead. The brands that win won’t wait for stability—they’ll build strategies that succeed amid constant change.

Economic concerns and global tensions are forcing travelers to rethink their summer plans as booking windows shrink and cost-consciousness rises.

Latin America’s ad market will surpass $40 billion this year as it continues to defy economic uncertainty. Rebounds in Argentina and Chile, along with double-digit growth in retail and social media spending, will fuel momentum. Here are the latest trends you need to know.

The situation: The escalating US-Iran conflict threatens to unleash fresh headwinds for the retail industry, which is already under pressure from the Trump administration’s shifting trade policies. Our take: Uncertainty has loomed over the industry all year, making it increasingly difficult for retailers to plan ahead with the Trump administration’s shifting trade policies. Case in point: The 90-day reciprocal tariff pause is set to expire on July 9, and there’s little clarity as to whether it will be extended or if the sweeping levies will take effect. The escalating US–Iran conflict only adds to the volatility, compounding the pressure on retailers. Together, these factors make it increasingly likely that the operating environment will remain murky for the remainder of the year.

The trend: Summer retail sales are starting earlier and stretching longer than ever. Our take: Retailers aren’t just chasing summer sales—they’re building revenue engines that integrate ecommerce, loyalty programs, and retail media into a more durable flywheel. By making sales events exclusive to members or offering perks like early access to deals, they’re encouraging sign-ups, deepening engagement, and boosting long-term customer value. The longer promotional windows give retailers more time to drive discretionary spending, alleviate fulfillment bottlenecks, and monetize digital traffic through advertising. That’s especially critical this year, as economic uncertainty prompts more consumers to pull back on nonessential purchases.