Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Amazon's growing reliance on ad revenues could come at the expense of the customer experience

Article
Apr 27, 2023

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Small-Business Payment Disruptors 2023

Small-Business Payment Disruptors 2023

Report
Apr 27, 2023

Payment service providers competing to serve small and medium-sized businesses have a new opportunity to win them over with cutting-edge payment, cash flow, capital, and marketing tools.

Connected TV Ad Spending Leads the Way in Growth

Connected TV Ad Spending Leads the Way in Growth

Report
Apr 26, 2023

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Amazon sees massive growth potential in B2B ecommerce

Amazon sees massive growth potential in B2B ecommerce

Article
Apr 21, 2023

Amazon looks to its B2B ecommerce division for growth: The retail giant sees significant opportunities to expand Amazon Business into new markets in Europe and elsewhere.

Taking stock of Amazon’s retail dominance around the world

Article
Apr 21, 2023

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

Retailers are bullish on generative AI’s potential

Retailers are bullish on generative AI’s potential

Article
Apr 19, 2023

Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.

The Daily: How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions?

Audio
Apr 19, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Article
Apr 18, 2023

It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.

Which of the biggest ecommerce companies will grow the fastest in 2023?

Which of the biggest ecommerce companies will grow the fastest in 2023?

Article
Apr 18, 2023

Despite bankruptcy rumors, Carvana will be the fastest-growing retail ecommerce company in the US both this year and next year, according to our forecast. In second place this year is Chewy, signaling the strength of category-focused retailers.

5 new AI tools and why they matter to marketers

Article
Apr 17, 2023

Following GPT-4’s impressive introduction, everyone is racing to incorporate generative AI into their operations: Google launched Bard to some disappointment, Amazon entered the AI race, and Quora wants to create “the universal AI messaging client.” Here are the latest generative AI updates and what they mean for marketers.

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Walmart closes in on Amazon’s retail search lead as its ecommerce bets pay off

Walmart closes in on Amazon’s retail search lead as its ecommerce bets pay off

Article
Apr 17, 2023

US consumers are increasingly turning to Walmart.com, YouTube, Instagram, and TikTok to start their online shopping searches, according to Jungle Scout. Amazon, search engines, and Facebook have lost share since Q1 2022.

Generative artificial intelligence sparks fear, excitement among healthcare experts

Generative artificial intelligence sparks fear, excitement among healthcare experts

Article
Apr 14, 2023

The risks and benefits of generative AI in healthcare: The AI craze is triggering mixed feelings in healthcare communities as tech players continue to tout their tools for healthcare tasks.

Walmart offloads Bonobos as it shifts away from D2C ecommerce

Walmart offloads Bonobos as it shifts away from D2C ecommerce

Article
Apr 14, 2023

Walmart to sell Bonobos as digitally native D2C brands lose their luster: WHP Global and Express will acquire the brand for $75 million to shore up the latter’s business.

Despite Amazon's cost cutting, Jassy maintains commitment to innovation

Article
Apr 13, 2023

Amazon sees growth opportunities amid economic challenges: That's CEO Andy Jassy's key message in an optimistic letter to shareholders about navigating difficult terrain. (This article was written with the assistance of ChatGPT.)

Opposition to the Kroger-Albertsons merger is growing

Opposition to the Kroger-Albertsons merger is growing

Article
Apr 11, 2023

Albertsons’ earnings beat expectations as debate over its acquisition by Kroger rages on: A wave of antitrust concerns from consumers, employees, suppliers, and government officials is putting the deal in doubt.

TikTok Shop struggles to attract US merchants

Article
Apr 10, 2023

Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.

What’s driving US ecommerce growth in 5 charts

What’s driving US ecommerce growth in 5 charts

Article
Apr 10, 2023

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

Nike, Ulta among Gen Z’s favorite brands

Article
Apr 07, 2023

According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.

Stripe’s decelerating growth reflects harsher reality for payment firms

Stripe’s decelerating growth reflects harsher reality for payment firms

Article
Apr 07, 2023

Its falling valuation and tapering growth show that payment firms must work harder to build volume and attract customers.

The 5 product categories where Amazon will expand its US ecommerce foothold

The 5 product categories where Amazon will expand its US ecommerce foothold

Article
Apr 07, 2023

Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.

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