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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
US Holiday 2022 Review and Holiday 2023 Preview

US Holiday 2022 Review and Holiday 2023 Preview

Report
Feb 28, 2023

The 2022 holiday season’s solid retail sales gains were mostly attributable to inflation, but they nevertheless paint a cautiously optimistic picture for the 2023 holiday season.

Amazon looks to same-day delivery to spur growth

Amazon looks to same-day delivery to spur growth

Article
Feb 27, 2023

Amazon expands its ultrafast delivery options: The retail giant is investing in same-day delivery amid growing competition from Target and others.

Retailers invest in tech to address pain points

Retailers invest in tech to address pain points

Article
Feb 27, 2023

Over two-thirds of retailers plan to ramp up tech investment over the next three years: Priorities include ecommerce and frictionless checkout experiences.

Mercado Libre’s retail ecommerce sales soar 21.5% in 2022

Mercado Libre’s retail ecommerce sales soar 21.5% in 2022

Article
Feb 24, 2023

Mercado Libre closed 2022 with record gains in sales: Strong performances in Brazil and Mexico drove the Latin American ecommerce giant’s gains.

Microsoft expands Bing AI offering as prices skyrocket

Microsoft expands Bing AI offering as prices skyrocket

Article
Feb 23, 2023

ES: Microsoft’s Bing AI has a huge price tag: The tech giant’s cavalier commercialization of generative AI has uncertain profitability. High compute costs are passed on to developers as other challenges mount.

Target invests $100 million to speed up its ecommerce deliveries

Article
Feb 22, 2023

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

The Daily: What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive

Audio
Feb 22, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The good, the bad, the ugly: Zooming in on Amazon’s Q4 results

Article
Feb 21, 2023

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Retailers see promise in ChatGPT and generative AI

Retailers see promise in ChatGPT and generative AI

Article
Feb 16, 2023

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

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Shopify expects macroeconomic challenges in Q1

Article
Feb 16, 2023

Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

The Daily: Amazon’s recently mixed performance, Pinterest's shoppable video, and malls refuse to go away

Audio
Feb 13, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

Why Amazon is bringing change to Zappos

Article
Feb 13, 2023

Amazon reportedly laid off about 20% of Zappos’ workforce in January: The retail giant is cutting costs at Zappos and elsewhere as it recalibrates for slower growth.

Amazon’s Thursday Night Football is off to a slow start, but it’s not time for a Hail Mary

Article
Feb 10, 2023

As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

Value retailers ruled the US shopping app rankings in 2022

Value retailers ruled the US shopping app rankings in 2022

Article
Feb 10, 2023

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Article
Feb 09, 2023

Advertisers and marketers can’t afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search—with one big exception, retail media.

US Retail Ecommerce Returns 2023

US Retail Ecommerce Returns 2023

Report
Feb 08, 2023

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

Look past the layoff-related headlines, the number of people working in retail keeps growing

Article
Feb 06, 2023

Retail layoffs garner headlines but they’re not the full picture: The number of people working in retail continues to grow—we break it down.

‘It’s TikTok versus everyone else,’ says our analyst

Article
Feb 03, 2023

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

Amazon delivered a mixed bag in Q4

Article
Feb 02, 2023

Amazon’s revenues rose 9% in Q4: While the company’s highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.

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