US digital ad revenues at Amazon will more than double this year, eMarketer estimates, moving it up the ranks past Oath and Microsoft to take the No. 3 position behind Facebook and Google.

Amazon will become the No. 3 digital ad seller in the US this year, according to our estimates, with $4.61 billion in ad revenues, or 4.1% of the digital advertising market.

Building loyalty has long been a marketing goal, but loyalty programs don't always work for retention. When it comes to creating loyalty, products matter most, according to a new study.

In today's episode of "Behind the Numbers," we're talking about the "Big Three"—the largest digital ad platforms. We dig into their revenue streams and discuss how their businesses are changing, and why.

Amazon will claim nearly half of US retail ecommerce sales in 2018. Sales will be driven by Amazon’s marketplace, which will account for 68.0% of business.

As mobile devices become dominant tools for media consumption and advertiser strategy, brands in Canada are assessing which mobile apps deliver the best paid opportunities.

Why do CPG companies need an Amazon strategy? It’s not just about sales, say executives playing in this space, it’s about the learning and prepping for the day when ecommerce becomes a significant source of sales.

Megan Harbold, vice president of ecommerce at The Mars Agency, explains the challenges of advertising on Amazon.

For CPG brands, the amount of sales on Amazon is small, but growth in the category is strong. To ensure they gain market share, CPG brands need to understand how to optimize their Amazon product detail page.

Google might leave Bing and Yahoo in the dust for visits, but the popular search engine has been losing some shine as the go-to platform for product search. A number of consumer surveys have shown that more US digital shoppers now start their searches on Amazon.

Nearly half of the 182 worldwide retail professionals polled by Retail Systems Research (RSR) said that online competitors are innovating too quickly, and it's hard to keep up, while almost as many were concerned about consumer price sensitivity.

Rob Gonzalez, co-founder and executive vice president of business development at Salsify, explains how brands can use Amazon reviews—the good and the bad—to their benefit.

The latest round of tariffs imposed by the Trump administration could come as soon as this week. The retail industry might not feel the full impact of these measures until 2019, but additional fees on goods from China will undoubtedly affect US trade, especially if China follows through with threats of retaliating tariffs.

We talk to four agency executives about the challenges brands need help solving to optimize their Amazon product detail pages.

Many companies now use big data to optimize marketing efforts, but what about broader company initiatives? eMarketer explores how some firms are using marketing data to power product and merchandising efforts.

Grocery apps are some of the fastest-growing apps in the US, according to eMarketer’s latest app usage forecast. This year, 18.0 million US adults will use a grocery app at least once a month, up 49.6% over last year.

Nearly half of the retail professionals worldwide surveyed by SLI Systems in H1 2018 said they plan to add personalization to their ecommerce efforts within a year.

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

Asia-Pacific is home to some of the fastest-growing markets in the world for subscription OTT video users. Viewership is forecast to increase 35.2% to 331.5 million in 2018.

Adoption of subscription OTT video services is taking off across the EU-5. Between 2018 and 2022, the number of subscription OTT video users will increase from 72.6 million to 93.4 million, or more than 28% of the population.