Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Hey Siri, What Are Hearables?

Article
Jan 09, 2019

As new voice tech has emerged, functions normally embedded in phones have begun shifting to smart headphones, aka hearables.

Who Will Win the Smart Speaker War in Canada?

Who Will Win the Smart Speaker War in Canada?

Article
Jan 07, 2019

In 2019, 5.8 million people in Canada will use a smart speaker at least once a month. That's a 51.2% increase from 2018, according to eMarketer estimates.

Visual Search is Poised for Mainstream Adoption

Visual Search is Poised for Mainstream Adoption

Article
Jan 02, 2019

In the past few years, some key ecommerce players—including Amazon, China’s Alibaba, and eBay—have rolled out visual search tools that allow users to submit images as queries instead of text.

Will Walmart Overtake Amazon in Digital Grocery Sales?

Will Walmart Overtake Amazon in Digital Grocery Sales?

Article
Jan 02, 2019

The numbers aren't in yet, but Walmart might have overtaken Amazon as the largest digital grocery player in the US.

Amazon Echo Share Will Drop Below Two-Thirds in 2019

Amazon Echo Share Will Drop Below Two-Thirds in 2019

Article
Dec 20, 2018

Consumers in the market for a smart speaker have more options than ever, and Amazon will lose some of its majority share as a result.

Amazon Echo Dominates Smart Speaker Market in the UK

Amazon Echo Dominates Smart Speaker Market in the UK

Article
Dec 18, 2018

The number of smart speaker users in the UK is set to grow by almost one-third in 2019, after doubling this year. And the speaker of choice is decidedly the Amazon Echo, according to eMarketer’s latest forecast. But how long will Amazon be able to hold on to the lead?

Five Ways Amazon Is Betting Big on India

Five Ways Amazon Is Betting Big on India

Article
Dec 18, 2018

Amazon already has a major stake in India's fast-growing ecommerce market. Here's how we know the country is one of its big targets for 2019.

Ten Key Digital Trends for 2019

Ten Key Digital Trends for 2019

Report
Dec 18, 2018

In the annual Digital Trends report, eMarketer predicts what will matter to marketers in 2019, in areas ranging from voice technology to digital video to the “ad tech tax.” It also notes some buzzed-about topics that won’t achieve trend status next year.

Canada Trends in 2019

Canada Trends in 2019

Report
Dec 10, 2018

Previewing three trends that will impact how brands engage consumers in Canada next year.

Digital Video Taking Off Faster Than Expected in Germany

Digital Video Taking Off Faster Than Expected in Germany

Article
Dec 05, 2018

With more content available than ever before, the number of Germans watching digital video is surpassing expectations. YouTube, along with Amazon and Netflix, are driving growth by offering more original content for the German market.

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How More Brands Are Reacting to Increased Online Competition

How More Brands Are Reacting to Increased Online Competition

Article
Dec 05, 2018

While a gap in ecommerce adoption between retailers and brand manufacturers used to be quite prevalent, it’s now common practice for brands to sell online, a trend that will continue to increase in 2019.

The Future of Retail 2019

The Future of Retail 2019

Report
Dec 05, 2018

Retail is in the midst of a transformation, at both physical stores and online. This report examines 10 trends that will most shape retail in the year ahead.

How Voice Assistants Will Become More Significant for Seniors

How Voice Assistants Will Become More Significant for Seniors

Interview
Dec 04, 2018

As baby boomers age and the 65-plus population expands, the need for healthcare services will increase rapidly. Heidi Culbertson, CEO of Marvee—a tech company that builds Alexa skills for aging adults—is among a group of healthcare providers and entrepreneurs betting that voice assistants can fill this need.

Podcast | Decoding the Holiday Season Retail Signals

Podcast | Decoding the Holiday Season Retail Signals

Audio
Dec 03, 2018

In the latest episode of “Behind the Numbers,” retail analyst Andrew Lipsman joins us in the studio to dig into some of the shopping data from Thanksgiving weekend. What’s selling? Who’s buying? And where are they buying?

More Retailers Are Shifting Their Sales to Amazon Marketplace

More Retailers Are Shifting Their Sales to Amazon Marketplace

Article
Nov 29, 2018

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Prime Is Key to Amazon’s International Expansion

Prime Is Key to Amazon’s International Expansion

Article
Nov 28, 2018

Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

Is the British High Street Dying?

Audio
Nov 26, 2018

In the latest episode of "Behind the Numbers," eMarketer Bill Fisher discusses the evolving UK retail market and the growing impact of mobile shopping.

The Weekly Listen: Thankful or Not Thankful?

Audio
Nov 25, 2018

In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"

Amazon Go and the Future of Brick-and-Mortar Retail

Amazon Go and the Future of Brick-and-Mortar Retail

Interview
Nov 20, 2018

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.

The Weekly Listen: HQ2 Blowback, Vape Scrape, and Wee Influencers

Audio
Nov 18, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.

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