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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
More Retailers Are Shifting Their Sales to Amazon Marketplace

More Retailers Are Shifting Their Sales to Amazon Marketplace

Article
Nov 29, 2018

Online retail sales—outside of the top 10 companies analyzed—will see a decline in ecommerce sales growth, by roughly 3.8% this year, according to a new eMarketer forecast.

Prime Is Key to Amazon’s International Expansion

Prime Is Key to Amazon’s International Expansion

Article
Nov 28, 2018

Amazon’s influence over the US ecommerce market is undeniable. Prime, Amazon’s customer loyalty program, has been a major driver behind its success in the US.

Is the British High Street Dying?

Audio
Nov 26, 2018

In the latest episode of "Behind the Numbers," eMarketer Bill Fisher discusses the evolving UK retail market and the growing impact of mobile shopping.

The Weekly Listen: Thankful or Not Thankful?

Audio
Nov 25, 2018

In a special holiday episode of eMarketer's "Behind the Numbers," hosts Marcus Johnson and Ezra Palmer consider some of the year's key digital developments—GDPR, e-sports, Amazon Go stores and more—and ask a simple question: "Should we be thankful for this?"

Amazon Go and the Future of Brick-and-Mortar Retail

Amazon Go and the Future of Brick-and-Mortar Retail

Interview
Nov 20, 2018

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, digs into the strategy behind Amazon Go and tells eMarketer how the ecommerce giant will further disrupt retail's competitive landscape.

The Weekly Listen: HQ2 Blowback, Vape Scrape, and Wee Influencers

Audio
Nov 18, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Amazon's controversial HQ2 (er, 3) decision. Plus: Juul's move to quit social, and the rise of the nanoinfluencer.

Walmart Overtakes Apple as No. 3 Online Retailer in US

Walmart Overtakes Apple as No. 3 Online Retailer in US

Article
Nov 15, 2018

Heading into the fiercely competitive holiday shopping season, Walmart is poised to capture an even larger portion of this year’s online retail sales, according to eMarketer's latest retail forecast.

Where Do Former Toys 'R' Us Customers Shop Now?

Where Do Former Toys 'R' Us Customers Shop Now?

Article
Nov 15, 2018

Store closures are the hallmark of the so-called retail apocalypse, but the demise of brick-and-mortar locations might be more apparent to industry watchers. The average consumer doesn't always pay attention—unless a particular store meant something to them.

Amazon Around the World

Amazon Around the World

Report
Nov 13, 2018

Already firmly established in the US ecommerce market, Amazon is ramping up its international efforts. Prime is the primary driver behind its global growth, but the membership program looks very different from country to country.

On-Demand, Analyst Panel Webinar: CPG Insights—The Market Drivers You Need to Know for 2019

Video
Nov 13, 2018

In this special webinar panel of eMarketer analysts you'll learn the market forces changing the ways consumers shop for consumer packaged goods, and the drivers affecting how CPG companies sell to consumers.

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Shopping Holidays Around the World

Shopping Holidays Around the World

Report
Nov 13, 2018

Singles’ Day is the world’s biggest shopping event, and Black Friday is just around the corner. Holiday shopping is a major driver of retail and ecommerce around the world, but spending and which holidays drive the most activity vary by region.

Retail Marketers Plan to Shift More Ad Spend to Amazon

Retail Marketers Plan to Shift More Ad Spend to Amazon

Article
Nov 12, 2018

According to a September 2018 survey from Third Door Media, 34.2% of US ecommerce-focused marketers currently spend 10% to 25% of their digital ad budget on Amazon. Future intentions are strong: 80% plan to increase their Amazon ad budgets next year.

The Weekly Listen: Toy Stories, Flexible Phones and Peak Social

Audio
Nov 11, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, we're chatting about Bitcoin, tech taxes, and a novel you can read on FB Messenger.

Can Amazon Penetrate Canada's Saturated Digital Grocery Market?

Can Amazon Penetrate Canada's Saturated Digital Grocery Market?

Interview
Nov 07, 2018

Amazon is already one of the top digital retailers in Canada. But that may not be the case with digital grocery, a highly competitive space where established players are vying to fill up virtual shopping carts. eMarketer spoke with Michael LeBlanc, founder and principal of M.E. LeBlanc & Company, about Amazon's role in the country's overall ecommerce landscape and its digital grocery sector.

TV and Digital Video: Dollars and Cents

Audio
Nov 07, 2018

In the first of a three-part series on digital video and TV, analyst Paul Verna breaks down the data on ad spending and subscription fees. When will digital video ad spend catch up with TV ad spend? How much subscription income is flowing into services like Netflix and Hulu?

US Digital Video and TV StatPack 2018

US Digital Video and TV StatPack 2018

Report
Nov 06, 2018

This third annual StatPack compiles key metrics around digital video, television and the relationship between them.

Private Labels Influence Retailer Choice

Private Labels Influence Retailer Choice

Article
Nov 02, 2018

Buying store brands used to be viewed as sacrificing quality for price, but post-recession private labels began flourishing and have gained popularity with retailers and consumers over the past decade.

Amazon Go's Convenience Appeals to Customers

Amazon Go's Convenience Appeals to Customers

Article
Nov 01, 2018

Amazon Go has received a lot of attention for a store with only six locations in three cities. It's not hard to see why, since the "walk out without paying" concept is novel, and eliminating friction is the holy grail of omnichannel retailing.

Amazon's Health and Beauty Sales Keep Growing

Amazon's Health and Beauty Sales Keep Growing

Article
Nov 01, 2018

Amazon might not be the first retailer that comes to mind for health, personal care and beauty products, but it's the third-fastest-growing category by our estimates. We forecast that Amazon's US sales of those products will reach $16 billion this year, a 37.9% increase over 2017.

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