Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
What's Going on with Global Online Marketplaces?

What's Going on with Global Online Marketplaces?

Article
Aug 29, 2018

There is little doubt that Amazon dominates online marketplace sales in the US, but is this the case worldwide? Where does Alibaba fit in, and do these major retail players have competition?

Retail and Ecommerce Sales in Asia-Pacific 2018

Retail and Ecommerce Sales in Asia-Pacific 2018

Report
Aug 28, 2018

Retail ecommerce sales in India will increase 31.0% to reach $32.70 billion in 2018. Investment from Alibaba, Amazon and Walmart into the ecommerce market is fueling rapid growth.

How Amazon's Grocery Efforts Are Disrupting the Industry

Article
Aug 27, 2018

In the latest episode of "Behind the Numbers," eMarketer analyst Andrew Lipsman talks about Amazon's recent efforts to transform grocery shopping, including the launch of its second cashierless convenience store.

The Weekly Listen: Amazon and Streaming Giants, Instagram Sponsored Content and Hoarding

Article
Aug 26, 2018

Every week on eMarketer’s “Behind the Numbers” podcast, we take a few minutes to discuss some of the most intriguing headlines of the past seven days. This week, some of the topics we’re talking about include how teens are turning to Instagram to make some extra money, plus how ecommerce and low prices may be turning some consumers into hoarders.

Amazon Prime Day 2018 Unboxed

Amazon Prime Day 2018 Unboxed

Report
Aug 21, 2018

Amazon Prime Day has emerged as a fast-growing retail promotion that’s altered the mid-summer and back-to-school shopping landscape. This report examines what consumers shopped for and bought on Prime Day, and the implications for Amazon and competing retailers.

Prime Day Was Dominated By Amazon-Branded Electronics

Prime Day Was Dominated By Amazon-Branded Electronics

Article
Aug 21, 2018

Amazon aggressively discounted its own branded electronics for Prime Day this year, and the strategy seems to have worked as consumers scooped up Amazon Fire and Amazon Echo products.

Traditional Grocery Loses Dollar Share to Digital Competitors

Traditional Grocery Loses Dollar Share to Digital Competitors

Article
Aug 20, 2018

According to a new study from Inmar, traditional grocery has been taking hits, not just from newer ecommerce options but also warehouse clubs and big box multichannel retailers. Grocery shoppers are spreading out their spend across more channels than ever, and even smaller retailers feel pressure to offer digital options.

Cord-Cutting Accelerates as OTT Video Keeps Growing

Cord-Cutting Accelerates as OTT Video Keeps Growing

Article
Aug 17, 2018

A record number of US consumers will have pulled the plug on pay TV by the end of 2018. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: Netflix.

Repeat Buyers Favor Marketplaces Over Retailers

Repeat Buyers Favor Marketplaces Over Retailers

Article
Aug 17, 2018

Global online marketplaces like Amazon and Alibaba have risen to prominence and are becoming a competitive threat to retailers and brands around the world. According to a 2018 Salesforce survey, merchants have reason to be concerned. Online buyers are starting their hunt for products on marketplaces with increased frequency.

Bundle Up!

Bundle Up!

Report
Aug 16, 2018

According to our latest forecast, a record number of US consumers will have pulled the plug on pay TV by the end of this year. In order to slow the viewer exodus, traditional TV providers are teaming up with an unlikely partner: OTT services.

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Shopping Holidays in Asia-Pacific StatPack

Shopping Holidays in Asia-Pacific StatPack

Report
Aug 15, 2018

This eMarketer StatPack lays out statistics around the major shopping holidays in Asia-Pacific that drive shopping in similar ways as Western holidays such as Thanksgiving, Christmas and New Year’s Day. In China, Japan and Indonesia, Singles’ Day drives ecommerce activity in November. Indonesia also has a holiday in Q4 known as Harbolnas. India celebrates the gift-giving holiday of Diwali in the fall. South Korea’s Q4 holiday shopping centers around the recently launched “Korea Sale Festa,” while Australia has a November “Click Frenzy” sales day that fuels ecommerce holiday shopping.

Latin America Ecommerce 2018

Latin America Ecommerce 2018

Report
Aug 14, 2018

Regional and country-by-country figures for retail sales, retail ecommerce sales, retail mcommerce sales and digital buyers in Latin America, Argentina, Brazil and Mexico—in addition to demographics, barriers to ecommerce, as well as leading websites and mobile apps.

Amazon Moves to Leverage Its Brick-and-Mortar Footprint

Amazon Moves to Leverage Its Brick-and-Mortar Footprint

Article
Aug 10, 2018

One-hour curbside pickup is the latest Amazon benefit granted to Whole Foods Market shoppers using the Prime Now app. Getting items to shoppers quickly and more conveniently (not to mention cost-effectively) is where the retail battle is being fought.

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

How Amazon Disrupted Brands' Data-Driven Merchandising Efforts

Interview
Aug 09, 2018

Mike Sands, co-founder and CEO of Signal, discusses how companies use marketing data to modify their merchandising efforts, and why they need to pay extra close attention to Amazon.

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Mining Google and Amazon for Search Data Can Lead to Marketing Gold

Interview
Aug 09, 2018

Wes MacLaggan, senior vice president of marketing at Marin Software, discusses why marketers need to keep mining search and other types of data to stay competitive.

Voice Commerce’s Growing Pains

Voice Commerce’s Growing Pains

Article
Aug 07, 2018

Technology publisher The Information rattled the digital sector with a report suggesting that the vast majority of smart speaker owners have not used the devices to make purchase, and the few who had tried voice-controlled shopping were unlikely to do it again.

Amazon Plans to Strengthen Its Foothold Across Western Europe

Article
Aug 06, 2018

Amazon’s advantage when entering new markets is its ability to offer a wide variety of items that can be shipped quickly. By fortifying its place in Europe, Amazon aims to take advantage of rising consumer spending.

What Did We Learn from Amazon Prime Day 2018?

What Did We Learn from Amazon Prime Day 2018?

Article
Aug 06, 2018

Amazon Prime Day was just last month, but by hype-cycle standards July might as well be last year. Reports keep coming in, though, and are adding more color to the original narrative. The online giant said more than 100 million products were purchased during the event this year. And it looks like mobile is playing a larger part.

Walmart Shifts Focus from Employee Delivery to Driverless Cars

Walmart Shifts Focus from Employee Delivery to Driverless Cars

Article
Aug 01, 2018

The big-box retailer is testing online grocery delivery using Waymo (formerly the Google self-driving car project). While the order is being prepared by Walmart, a car will pick up and drive the consumer to the store to retrieve the purchase. But is there consumer demand for this service?

Amazon's Health and Beauty Sales Soar

Article
Jul 30, 2018

With the June acquisition of PillPack and quieter forays into beauty, Amazon has demonstrated its intent to move into the online pharmacy business as well as the space dominated by Sephora and Ulta Beauty. Should traditional pharmacies and beauty retailers be concerned by Amazon’s exploration of new product categories?

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