Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Target invests $100 million to speed up its ecommerce deliveries

Article
Feb 22, 2023

Target is spending $100 million to expand its next-day delivery capabilities: The retailer plans to have at least six new sortation centers to make delivery cheaper, faster, and more efficient.

The Daily: What the Big Tech players are doing in healthcare, and who's primed to be the most disruptive

Audio
Feb 22, 2023

On today's episode, we discuss the significance of Amazon buying a primary care network, how ChatGPT did when it took the US Medical Licensing Exam, and what an Apple mixed reality headset could do to treat pain. "In Other News," we talk about health information being shared for advertising purposes and what to make of CVS buying Oak Street Health. Tune in to the discussion with our analysts Lisa Phillips and Rajiv Leventhal.

The good, the bad, the ugly: Zooming in on Amazon’s Q4 results

Article
Feb 21, 2023

In the last quarter of 2022, Amazon increased its total net sales 9% YoY to hit $149.2 billion. But compared to the massive growth the company has experienced in the past, its Q4 results were a bit lackluster. From ad revenues to physical store sales, let’s take a closer look at how some of Amazon’s business units fared in Q4.

Retail Media Explainer

Retail Media Explainer

Report
Feb 16, 2023

This report is a guideline to help marketers understand retail media through market size estimates, growth projections, and analysis of the complex landscape of buyers, sellers, and intermediaries.

Retailers see promise in ChatGPT and generative AI

Retailers see promise in ChatGPT and generative AI

Article
Feb 16, 2023

Retailers start to test the waters of generative AI: While companies like Carrefour and Fanatics are using it to improve engagement, Amazon has concerns over data privacy.

Shopify expects macroeconomic challenges in Q1

Article
Feb 16, 2023

Shopify delivered a stronger-than-expected Q4: But the company’s efforts to turn around its lackluster 2022 remain a work in progress due to the tough economic environment.

The Daily: Amazon’s recently mixed performance, Pinterest's shoppable video, and malls refuse to go away

Audio
Feb 13, 2023

On today's episode, we discuss what to make of Amazon's 2% decline in online store sales, how to interpret its advertising service's 19% revenue growth, and why the company is rethinking its Amazon Fresh strategy. "In Other News," we talk about how Pinterest views the future of shoppable video and how malls are resurging. Tune in to the discussion with our analyst Andrew Lipsman.

Why Amazon is bringing change to Zappos

Article
Feb 13, 2023

Amazon reportedly laid off about 20% of Zappos’ workforce in January: The retail giant is cutting costs at Zappos and elsewhere as it recalibrates for slower growth.

Amazon’s Thursday Night Football is off to a slow start, but it’s not time for a Hail Mary

Article
Feb 10, 2023

As the nation readies itself for Super Bowl Sunday, let’s review how this year has gone for the NFL. The league’s ratings for the 2022–2023 season were down 3% from the prior year, and there’s one big reason to blame: Amazon’s Thursday Night Football. Despite the drop, sports leagues will continue to move full steam ahead with exclusive streaming deals while Amazon waits for consumers to catch up.

Value retailers ruled the US shopping app rankings in 2022

Value retailers ruled the US shopping app rankings in 2022

Article
Feb 10, 2023

Amazon was the most downloaded mobile shopping app in the US in 2022 as its reach continued to grow. Closing in on Amazon was Shein at No. 2, followed by Walmart, Fetch, and Shopify’s Shop app.

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Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Consumers’ evolving search habits fuel retail media advertising in Western Europe and Latin America

Article
Feb 09, 2023

Advertisers and marketers can’t afford to waste budget, so we foresee a partial shift away from display ads and renewed emphasis on search—with one big exception, retail media.

US Retail Ecommerce Returns 2023

US Retail Ecommerce Returns 2023

Report
Feb 08, 2023

Generous returns policies have encouraged shoppers to buy online, but an unsustainable wave of returned goods is forcing retailers to rethink their strategies.

Look past the layoff-related headlines, the number of people working in retail keeps growing

Article
Feb 06, 2023

Retail layoffs garner headlines but they’re not the full picture: The number of people working in retail continues to grow—we break it down.

‘It’s TikTok versus everyone else,’ says our analyst

Article
Feb 03, 2023

TikTok is competing with just about everyone, according to our analyst Jasmine Enberg. Its lower costs per thousand are helping it pull ad share away from platforms like Meta, while its appeal to Gen Z consumers is pulling search dollars away from Google and Amazon. But it can play nice too, a strategy the platform has had to adopt in Washington to avoid a total US ban.

Amazon delivered a mixed bag in Q4

Article
Feb 02, 2023

Amazon’s revenues rose 9% in Q4: While the company’s highly profitable retail media business continued its upward trend line, ecommerce sales fell 2% YoY.

Can Amazon beat expectations?

Article
Feb 02, 2023

Amazon seems poised to beat its lowered expectations: While the retail giant predicted its slowest-ever holiday season growth, analysts expect the retail giant’s Q4 sales still rose 6% YoY.

Grocers fight back against supplier price hikes

Grocers fight back against supplier price hikes

Article
Feb 01, 2023

Grocers are less willing to put up with price hikes as inflation eases: Whole Foods is the latest retailer to ask suppliers to lower prices to relieve pressure on consumers.

Shopify adjusts strategy ahead of Buy with Prime launch

Article
Jan 31, 2023

Buy with Prime launch could be a turning point for Shopify: The ecommerce platform raised prices and diversified its retailer appeal to protect revenues, but could still take a hit should merchants flock to its biggest rival.

TikTok's playbook of short-form video and creator friendliness is going beyond social—including at Amazon

TikTok's playbook of short-form video and creator friendliness is going beyond social—including at Amazon

Article
Jan 31, 2023

Discovery—not influencers—is what separates TikTok and Amazon’s ecommerce businesses: The retail giant is trying to replicate TikTok’s success via its “Inspire” video feed.

The Daily: How sports advertising is changing, US TV ad spending in 2023, and Nielsen One Ads' launch

Audio
Jan 30, 2023

On today's episode, we discuss how Amazon's Thursday Night Football rights deal performed this year, the placement of sponsor logos on team uniforms, and superimposing digital logos around sports arenas. "In Other News," we talk about what we expect will happen to TV advertising in the US in 2023 and what to make of Nielsen One Ads now that it's here. Tune in to the discussion with our analysts Paul Verna and Max Willens.

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