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EMARKETER

US Online Fashion Resale 2023

Gen Z Will Buoy Growth, Though Profits Remain Elusive

Report by Sky Canaves  |  Apr 5, 2023
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Table of Contents
Executive Summary
Economic pressures are affecting online fashion resale.
Spending per buyer won’t grow as fast as previously expected.
More buyers will turn to online fashion resale.
Gen Z is the target market for online fashion resale.
Consumers are buying used fashion items more than they are selling.
Fashion brand participation in resale boomed last year.
Partnerships are helping brands to rapidly scale their resale efforts.
Luxury plays a prominent role in online fashion resale.
What should fashion brands and retailers venturing into resale do next?
Insider Intelligence Interviews
Sources
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About This Report
Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?
Topics
Apparel & Accessories
US
Table of Contents
Executive Summary
Economic pressures are affecting online fashion resale.
Spending per buyer won’t grow as fast as previously expected.
More buyers will turn to online fashion resale.
Gen Z is the target market for online fashion resale.
Consumers are buying used fashion items more than they are selling.
Fashion brand participation in resale boomed last year.
Partnerships are helping brands to rapidly scale their resale efforts.
Luxury plays a prominent role in online fashion resale.
What should fashion brands and retailers venturing into resale do next?
Insider Intelligence Interviews
Sources
Media Gallery

Executive Summary

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds. And now, with Gen Z’s strong interests in thrifting and sustainability, many fashion retailers are leaning into resale to acquire new—and young—customers, foster loyalty, and establish another source of revenues.

Key Question: What is the outlook for the online fashion resale market, and what are the key drivers of growth?

US Fashion Online Resale Platform Sales, 2022-2026 (billions, % change, and % of US apparel and accessories retail ecommerce)
E-Mail ChartDownload

KEY STAT: US online fashion resale volume will nearly double between 2022 and 2026, when it will reach $23.92 billion.

authors

Sky Canaves

Contributors

Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Wendy Louie-Lam
Senior Forecasting Analyst
Amy Rotondo
Director, US Research
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