Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

The Daily: Is Amazon about to hit the throttle again, how Pinterest started 2023, and how popular is self-checkout?

Audio
May 10, 2023

On today's episode, we discuss how we should feel about Amazon's online sales being flat, how its ad business was able to have such a good quarter, and why the company has yet to find a mass grocery format worth expanding. "In Other News," we talk about how Pinterest has been doing and just how popular self-checkout is. Tune in to the discussion with our analyst Blake Droesch.

Time Spent with Amazon Prime Video, UK

CollectionSnapshot
May 10, 2023

Time Spent with Subscription OTT Video, UK

CollectionSnapshot
May 10, 2023
Amazon hunts for incremental revenue opportunities as retail sales stagnate

Amazon hunts for incremental revenue opportunities as retail sales stagnate

Article
May 09, 2023

Amazon is doing everything it can to keep growing: The retailer has a dizzying array of initiatives in the pipeline, from in-game merchandise shops to generative AI advertising tools to incentives for shoppers to retrieve orders in person.

As the duopoly stagnates, Amazon is hot on Meta’s tail

As the duopoly stagnates, Amazon is hot on Meta’s tail

Article
May 09, 2023

Google and Meta’s combined share of the US digital ad market dropped below 50% in 2022, and in just a few years that figure will be down to 43.0%. The triopoly is losing share now, as well; Amazon’s ascent will not be fast enough to offset the weakness of the other two giants.

Why Amazon, Walmart, Target, and Etsy could benefit from retail bankruptcies

Article
May 09, 2023

Amazon and big-box stores are likely to win from Bed Bath & Beyond’s collapse, while fast-fashion retailers could score displaced David’s Bridal customers. But keep a lookout for underdogs like Etsy, which may bring in shoppers looking for personalized party supplies in Party City’s absence.

US Ad Spending 2023

US Ad Spending 2023

Report
May 05, 2023

Ad spending is looking shaky for many of the legacy formats across digital and traditional. New channels have arrived, however, and there are bright spots. This year could be rough, but 2024 is looking better.

Canada Ad Spending 2023

Canada Ad Spending 2023

Report
May 03, 2023

Mobile and video formats will be key to a recovering ad market in the years ahead.

Meta, Yahoo, NBCUniversal, and Pinterest update shoppable ads

Article
May 03, 2023

Shoppable media is gaining momentum as brands look for ways to narrow the gap between discovery and purchase. Just this month, Pinterest, NBCUniversal, Meta, and Yahoo announced shoppable media updates. From AI to QR codes, we dive deeper into these developments and why they may give companies an edge.

Amazon expands co-brand program beyond retail rewards

Article
May 02, 2023

New travel features will help Amazon better compete in the co-brand space and rack up volume.

Learn More About EMARKETER Market Research Tools and Insights.
Our premium research gives you need to unlock digital opportunities and make the right business decisions.
Learn how

Amazon, Walmart, and Shopify compete in the battle of the marketplaces

Article
May 01, 2023

Marketplaces are fighting for the crown in US ecommerce. Though Amazon remains solidly atop ecommerce sales, Walmart and Shopify are attempting to carve into Amazon’s revenues. Here are the latest updates in ecommerce, advertising, and partnerships from these major players.

3 developments shaping how marketers should look at TV

Article
Apr 27, 2023

The way advertisers think about TV is changing as it shifts from linear to ad-supported streaming. Here are three developments shaping TV ad measurement, streaming behaviors, and consumer targeting.

Amazon's growing reliance on ad revenues could come at the expense of the customer experience

Article
Apr 27, 2023

Amazon’s ad business powered the retailer to a better-than-expected Q1: A 21% increase in ad revenues helped offset flat sales growth in its ecommerce business.

Small-Business Payment Disruptors 2023

Small-Business Payment Disruptors 2023

Report
Apr 27, 2023

Payment service providers competing to serve small and medium-sized businesses have a new opportunity to win them over with cutting-edge payment, cash flow, capital, and marketing tools.

Connected TV Ad Spending Leads the Way in Growth

Connected TV Ad Spending Leads the Way in Growth

Report
Apr 26, 2023

Connected TV (CTV) will be the fastest-growing major ad format in 2023, despite a downward revision in our latest forecast. Time spent on CTV is also showing big gains.

Amazon sees massive growth potential in B2B ecommerce

Amazon sees massive growth potential in B2B ecommerce

Article
Apr 21, 2023

Amazon looks to its B2B ecommerce division for growth: The retail giant sees significant opportunities to expand Amazon Business into new markets in Europe and elsewhere.

Taking stock of Amazon’s retail dominance around the world

Article
Apr 21, 2023

Amazon will capture more than half (51.1%) of all retail ecommerce sales in Germany this year, according to our forecast. Canada will have the second-highest share of Amazon ecommerce sales among the countries we track, at 41.5%, followed by the US, UK, Japan, and Mexico.

Retailers are bullish on generative AI’s potential

Retailers are bullish on generative AI’s potential

Article
Apr 19, 2023

Several retailers look to harness generative AI’s potential: Instacart, Walmart, and Levi Strauss are among those testing potential use cases for the emerging technology.

The Daily: How much search ground will Google lose, Peacock enters the metaverse, and are people sick of subscriptions?

Audio
Apr 19, 2023

On today's episode, we discuss whether Microsoft’s AI-powered Bing can take share from Google, if social platforms can compete with Amazon on product search, and what to make of the idea that Apple might release its own search engine. "In Other News," we talk about what watching Peacock in the metaverse looks like and how people feel about all of their subscriptions. Tune in to the discussion with our director of forecasting Peter Newman and analyst Max Willens.

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Apple’s high-yield savings accounts could further aggravate banks’ deposit woes

Article
Apr 18, 2023

It partnered with Goldman Sachs to offer 4.15% APY. With consumers switching accounts faster than ever, Big Tech could be a real threat to the financial sector.

Powerful data and analysis on nearly every digital topic.

Become a Client

Want more marketing insights?

Sign up for EMARKETER Daily, our free newsletter.

By clicking "Sign Up", you agree to receive emails from EMARKETER (e.g. FYIs, partner content, webinars, and other offers) and accept our Terms of Service and Privacy Policy. You can opt-out at any time.

Thanks for signing up for our newsletter!

You can read recent articles from EMARKETER here.
Access All Charts and Data
  • Learn about what technologies are transforming your industry
  • Gain exclusive perspectives from top industry leaders
  • Access thousands of data sets and forecasts via our iconic charts
Become a Client
or