Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Consumer electronics make a comeback and other Prime Day predictions

Article
Jul 05, 2023

Computer and consumer electronics purchased during the pandemic are due for an upgrade, which is good news for Amazon and retail as a whole. But besides that possible bright spot, this year’s Prime Day event will likely be “unremarkable” as other retailers steal Amazon’s spotlight.

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

TikTok offers free listings, free shipping, and zero commission fees to attract sellers

Article
Jul 05, 2023

TikTok aggressively courts sellers: The company aims to grow its social commerce sales by offering merchants free listings and shipping, along with zero commissions.

The Daily: Where Americans spend their time with connected devices, Amazon's Sidewalk network, and 2 new AI bills

Audio
Jul 03, 2023

On today's episode, we discuss how time spent on smartphones is changing, what people do on different devices, and what digital time spent in your car might look like. "In Other News," we talk about the significance of Amazon's Sidewalk network and what to make of two new pieces of potential AI legislation. Tune in to the discussion with our analyst Yory Wurmser.

How marketplaces from Amazon, eBay, and Walmart compare

Article
Jun 30, 2023

US ecommerce marketplaces will account for $384.57 billion in sales this year, a growth of 10.2% over 2022, according to our forecast. That growth will accelerate through the end of our forecast period in 2027, at which point sales will surpass $600 billion. “Amazon has really written the playbook for operating a successful marketplace in the US,” said our analyst Sky Canaves. Here’s a closer look at how the three biggest US ecommerce marketplaces stack up.

5 predictions on the future of digital advertising, from Meta to Google, Apple, and Amazon

Article
Jun 29, 2023

Retail media, connected TV (CTV), and search will play key roles in the future of digital advertising. This shift has retailers like Amazon aiming to expand CTV and social network companies like Meta leaning into search. Here are five predictions, according to our analyst Andrew Lipsman, that were shared during our virtual summit earlier this month.

H&M expands its third-party marketplace

H&M expands its third-party marketplace

Article
Jun 29, 2023

H&M will sell more third-party brands to head off competition from Shein: The fast-fashion company is the latest in a long line of retailers to turn to marketplace sales for growth.

Retailers are making multibillion-dollar healthcare investments and acquisitions

Article
Jun 29, 2023

Big retailers are accumulating assets from across the healthcare ecosystem. This includes adding pharmacy and health insurance capabilities, as well as provider services such as home health, telehealth, primary, specialty, and urgent care.

The Weekly Listen: Amazon's dark patterns, forcing livestream shopping, and can reduced inflation save the day?

Audio
Jun 29, 2023

On today's episode, we discuss the implications of the Federal Trade Commission thinking Amazon tricked customers into signing up for automatically renewing Prime subscriptions, whether it makes sense for companies to force livestream shopping on Americans, if speciality stores really work, the impact of Facebook and Instagram restricting news access in Canada, whether reduced inflation can save the day, what a real work-life balance looks like, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian, vice president of Briefings Stephanie Taglianetti, and analyst Evelyn Mitchell-Wolf.

UK Loyalty Programs 2023

UK Loyalty Programs 2023

Report
Jun 29, 2023

The cost-of-living crisis is forcing UK consumers to change where they shop to save money. To attract and keep customers, retailers and brands across all sectors need to invest in loyalty programs—and understand what shoppers want from them.

Online marketplaces will top $600 billion in US retail sales by 2027

Online marketplaces will top $600 billion in US retail sales by 2027

Article
Jun 27, 2023

US retail marketplace ecommerce sales will reach $603.20 billion in 2027, representing 34.8% of total retail ecommerce sales, per our forecast.

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Retail media ambitions fuel marketplace expansion

Retail media ambitions fuel marketplace expansion

Article
Jun 27, 2023

Retail media will continue to be the fastest-growing segment of digital advertising in the coming years. By opening up their digital platforms to third-party sellers, retailers can generate high-margin revenues from advertising and marketing services charged to sellers to promote their products both on- and offsite. Amazon has built a commanding lead in this space—Amazon Ads draws more than three-quarters of US retail media ad spend.

The Daily: What Prime Day 2023 will bring, targeted ads during live sports, and Amazon's AI ambitions

Audio
Jun 26, 2023

On today's episode, we discuss how this year's Amazon Prime Day will be different, how competitors can maximize the sales holiday's impact, and an uncanny link between Prime Day and the end-of-year holiday season. "In Other News," we talk about the significance of NBCUniversal and Walmart Connect bringing targeted ads to live sports and Amazon's AI initiatives. Tune in to the discussion with our vice president and analyst Andrew Lipsman.

Retail media 2.0: Partnerships with social media, TV platforms step into the ad strategy

Article
Jun 22, 2023

As the retail media industry evolves, marketers are embracing new formats such as open web, social media, and streaming TV to reach customers earlier in their buying journey and increase brand recognition. To accomplish this, we’ll see retailers form collaborative alliances with social media companies, streaming platforms, and publishers.

Which Amazon ad types snag the most marketing dollars worldwide?

Which Amazon ad types snag the most marketing dollars worldwide?

Article
Jun 22, 2023

Amazon’s sponsored product ads, targeted based on keyword searches, have declined in spending share, while its sponsored display ads, targeted based on user behavior, have slowly grown, per Jungle Scout.

FTC sues Amazon for manipulating users to enroll in Prime

Article
Jun 21, 2023

Amazon’s Prime model is under scrutiny: The retail giant faces a FTC lawsuit that could threaten its positioning as the ‘Earth's most customer-centric company.’

Q2 2023 Digital Video Forecasts and Trends

Q2 2023 Digital Video Forecasts and Trends

Report
Jun 21, 2023

Streaming makes ad spending gains, Netflix experiences growing pains, and advertisers encounter a soft upfront market.

Amazon Prime Day 2023

Amazon Prime Day 2023

Report
Jun 20, 2023

Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.

Latin America Retail Media Advertising Trends 2023

Latin America Retail Media Advertising Trends 2023

Report
Jun 20, 2023

Retail media is on track to fundamentally revolutionize Latin America’s digital advertising industry. As economic uncertainty pushes marketers to deliver tangible business results, retail media will play a larger role in their media buys. Here are the latest trends to know.

Retailers continue to roll back free returns

Retailers continue to roll back free returns

Article
Jun 20, 2023

Free returns are becoming more elusive: Retailers are turning to final sales more often to get rid of unwanted inventory and eliminate the possibility of returns.

Connected TV Explainer

Connected TV Explainer

Report
Jun 16, 2023

This report is a guideline to help marketers understand connected TV through market size estimates, growth projections, and analysis of the complex landscape of ad buyers and sellers.

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