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EMARKETER

Amazon Prime Day 2023

Rising Stakes for CPG and Consumer Electronics Brands

Report by Andrew Lipsman  |  Jun 20, 2023
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Table of Contents
Report Snapshot
Prime Day is a global shopping phenomenon that attracts deal seekers from everywhere.
Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.
Prime Day is a bellwether for the 2023 holiday season.
Prime Day is about accelerating Amazon’s new flywheel of media, advertising, and commerce.
Computer and consumer electronics and apparel are Amazon’s biggest Prime Day categories, while CPG is a growth opportunity.
Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth.
Prime Day shoppers have been gravitating to CPG products and other everyday items.
Rival retailers can lean into their competitive advantages over Amazon on Prime Day.
How can brands and competitors maximize Prime Day’s sales impact?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.
Topics
Holiday & Seasonal Shopping
Retail Media
United States
Table of Contents
Report Snapshot
Prime Day is a global shopping phenomenon that attracts deal seekers from everywhere.
Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.
Prime Day is a bellwether for the 2023 holiday season.
Prime Day is about accelerating Amazon’s new flywheel of media, advertising, and commerce.
Computer and consumer electronics and apparel are Amazon’s biggest Prime Day categories, while CPG is a growth opportunity.
Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth.
Prime Day shoppers have been gravitating to CPG products and other everyday items.
Rival retailers can lean into their competitive advantages over Amazon on Prime Day.
How can brands and competitors maximize Prime Day’s sales impact?
Insider Intelligence Interviews
Sources
Media Gallery

Report Snapshot

Amazon’s annual midsummer event is a key test of consumer demand as a shaky economy and high prices have shoppers in deal-seeking mode. With Prime Day’s evolution into an industrywide tentpole, brands and retailers hoping to capitalize on the surge in demand need to execute the right strategies to outperform the competition.

Key Question: How much ecommerce spending should brands and retailers expect on Prime Day 2023, and how should they prepare?

US Amazon Prime Users, 2019-2024 (millions, % change, and % of population)
E-Mail ChartDownload

KEY STAT: Amazon Prime will reach 174.9 million US users this year, representing 65.9% of the population.

Download
Report
Deck
One-Pager
Share
Table of Contents
Report Snapshot
Prime Day is a global shopping phenomenon that attracts deal seekers from everywhere.
Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.
Prime Day is a bellwether for the 2023 holiday season.
Prime Day is about accelerating Amazon’s new flywheel of media, advertising, and commerce.
Computer and consumer electronics and apparel are Amazon’s biggest Prime Day categories, while CPG is a growth opportunity.
Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth.
Prime Day shoppers have been gravitating to CPG products and other everyday items.
Rival retailers can lean into their competitive advantages over Amazon on Prime Day.
How can brands and competitors maximize Prime Day’s sales impact?
Insider Intelligence Interviews
Sources
Media Gallery
About This Report
Amazon Prime Day 2023 will drive a surge of activity for Amazon, competing retailers, and brands looking to generate a sales boost before the back-to-school and holiday shopping seasons.
Topics
Holiday & Seasonal Shopping
Retail Media
United States
Table of Contents
Report Snapshot
Prime Day is a global shopping phenomenon that attracts deal seekers from everywhere.
Prime Day will surpass $8 billion in US ecommerce sales over the two-day period.
Prime Day is a bellwether for the 2023 holiday season.
Prime Day is about accelerating Amazon’s new flywheel of media, advertising, and commerce.
Computer and consumer electronics and apparel are Amazon’s biggest Prime Day categories, while CPG is a growth opportunity.
Computer and consumer electronics must mount a Prime Day comeback for Amazon to recharge its ecommerce growth.
Prime Day shoppers have been gravitating to CPG products and other everyday items.
Rival retailers can lean into their competitive advantages over Amazon on Prime Day.
How can brands and competitors maximize Prime Day’s sales impact?
Insider Intelligence Interviews
Sources
Media Gallery

authors

Andrew Lipsman

Contributors

Whitney Birdsall
Senior Forecasting Analyst
Suzy Davidkhanian
Principal Analyst, Retail & Ecommerce
Blake Droesch
Analyst
Natalie McGranahan
Senior Researcher and Taxonomy Manager
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