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Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

TikTok Shop struggles to attract US merchants

Article
Apr 10, 2023

Few US merchants are selling goods on TikTok Shop: Many are reluctant to invest time and resources in the platform given the widespread speculation that it will be banned or sold.

What’s driving US ecommerce growth in 5 charts

What’s driving US ecommerce growth in 5 charts

Article
Apr 10, 2023

While retail sales growth is expected to slow this year, ecommerce sales will grow by double digits to reach $1.148 trillion, buoyed by online grocery, health and personal care, and online resale. Here are five charts on the categories, retailers, and channels driving ecommerce growth

Nike, Ulta among Gen Z’s favorite brands

Article
Apr 07, 2023

According to Piper Sandler’s 45th semi-annual survey of US teen consumers, Gen Z spending was up 2% YoY to $2,419 annually. We dig into some of the key findings from the survey and offer our perspective, including why Ulta Beauty is proof the “lipstick effect” is in full swing and how Amazon can keep up with platforms like TikTok.

Stripe’s decelerating growth reflects harsher reality for payment firms

Stripe’s decelerating growth reflects harsher reality for payment firms

Article
Apr 07, 2023

Its falling valuation and tapering growth show that payment firms must work harder to build volume and attract customers.

The 5 product categories where Amazon will expand its US ecommerce foothold

The 5 product categories where Amazon will expand its US ecommerce foothold

Article
Apr 07, 2023

Amazon will increase its share of US ecommerce sales in five product categories next year, per our forecast. The biggest gains will be in health and personal care, furniture and home furnishings, and apparel and accessories.

Clash of the titans: Why Apple vs. Amazon is the battle to watch

Article
Apr 06, 2023

So far this year, there’s been Google versus Microsoft and TikTok versus … well, everyone. But another battle is emerging as Amazon and Apple go head to head for ad dollars, streaming viewers, and the health vertical.

Retail Media Ad Spending Forecast H1 2023

Retail Media Ad Spending Forecast H1 2023

Report
Apr 06, 2023

Healthy growth will obscure the upheaval that retail media’s evolution is causing. Retailers racing to think more like publishers—and brands trying to rethink the value of retail media—are feeling some strain.

Shopify stands in the way of Buy with Prime’s success

Article
Apr 06, 2023

A year in, Buy with Prime is struggling to attract retailers: Opposition from Shopify and UX limitations are keeping merchants away, despite the opportunity to reach Amazon Prime users.

US Online Fashion Resale 2023

US Online Fashion Resale 2023

Report
Apr 05, 2023

Online fashion resale remains a fast-growing retail channel despite ongoing economic headwinds—and Gen Z is the driving force. How can brands and retailers venturing into fashion resale find success amid pullbacks on discretionary spending?

TikTok is changing the way Gen Zs shop

TikTok is changing the way Gen Zs shop

Article
Apr 04, 2023

Gen Zs are more likely to start their shopping journey on TikTok than Google: They’re also less likely to cut back on discretionary spending, despite inflation.

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Sephora partners with Zappos to grow reach

Article
Apr 03, 2023

In an unlikely collaboration, Zappos and Sephora join forces: The partnership gives Sephora access to Zappos’ considerable shopper base, but may benefit the latter more as demand for beauty grows.

The Daily: Why is no one talking about Apple vs. Amazon, TikTok's advertisers, and brands' environmental claims

Audio
Apr 03, 2023

On today's episode, we discuss why Apple and Amazon will be the two most consequential advertising companies for the rest of the decade, the ceiling on their streaming ambitions, and how their tech and health investments stack up. "In Other News," we talk about whether TikTok has been able to reassure advertisers after its recent government hearing and the Federal Trade Commission outlining how companies should communicate their environmental claims. Tune in to the discussion with our director of Briefings Jeremy Goldman.

US Resale Forecast 2023

US Resale Forecast 2023

Report
Apr 03, 2023

As consumers continue to grapple with inflation and economic uncertainty, our inaugural forecast shows that the US resale market will remain one of the fastest-growing segments in retail.

Walmart gives its digital storefronts a facelift

Article
Apr 03, 2023

Walmart looks to improve its online shopping experience: The retail giant cut down clutter on its revamped website and app to entice shoppers to browse and buy.

Kohl’s, Michaels, David’s Bridal launch marketplaces

Kohl’s, Michaels, David’s Bridal launch marketplaces

Article
Mar 31, 2023

Kohl’s, Michaels, and others launch third-party marketplaces to boost shopper appeal: At the same time, Wish, Zalando, and Amazon are focusing on improving customer satisfaction and reducing returns.

Q1 2023 Digital Video Forecasts and Trends

Q1 2023 Digital Video Forecasts and Trends

Report
Mar 31, 2023

Ad-supported video gains viewership, time spent on digital video surpasses TV, and streaming services pivot from audience growth to profitability.

Pacvue wants to solve retail media’s fragmentation problem

Pacvue wants to solve retail media’s fragmentation problem

Article
Mar 28, 2023

Pacvue expands beyond retail media to offer retailers a holistic ecommerce solution: The goal is to provide some consolidation in a highly fragmented, competitive marketplace.

The five categories where Amazon will increase its ecommerce sales share

The five categories where Amazon will increase its ecommerce sales share

Article
Mar 28, 2023

Amazon will gain the most share in health and personal care.

Top 15 US Ecommerce Companies Forecast

Top 15 US Ecommerce Companies Forecast

Report
Mar 28, 2023

Smaller retailers are gaining share and reshaping the ecommerce landscape, but will they be able compete with giants like Amazon?

5 developments to watch on the generative AI startup front

5 developments to watch on the generative AI startup front

Article
Mar 27, 2023

Billions of dollars are flowing to generative AI startups: High barriers to entry and a hard road to profitability mean a select few companies will eventually dominate a powerful market.

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