Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon exec says in-office work ‘is better’—research paints a different picture

Amazon exec says in-office work ‘is better’—research paints a different picture

Article
Aug 03, 2023

Amazon’s return-to-office policy defies research, enrages employees: Lack of evidence-based decision-making won’t give Amazon the committed employees it needs to take on Big Tech rivals.

Amazon notched considerable ecommerce gains in Q2 thanks to improvements in fulfillment

Article
Aug 03, 2023

Amazon’s cost-cutting initiatives are beginning to pay off: The company’s North America business returned to profitability in Q2, buoyed by advertising and improvements in fulfillment.

US Out-of-Home Ad Spending 2023

US Out-of-Home Ad Spending 2023

Report
Aug 03, 2023

OOH keeps gaining ad spending dollars, but its share of media budgets remains below pre-pandemic levels.

Amazon's bid for a bigger piece of the CTV ad revenue pie involves leaning on developers

Article
Aug 02, 2023

Amazon's ad policy shift: It will claim a larger share of advertising impressions from Fire TV's streaming services, which could strain developer relations.

India Ecommerce Forecast 2023

India Ecommerce Forecast 2023

Report
Aug 02, 2023

Ecommerce sales in India, which is soon expected to become the most populous nation, are growing at one of the fastest rates in the world. But brick-and-mortar will still dominate the retail sector for the foreseeable future—we estimate that online sales will account for only 10.0% of total retail by 2027.

Retail media networks like Amazon are boosting search ad spend

Retail media networks like Amazon are boosting search ad spend

Article
Jul 31, 2023

Retail media is outpacing non-retail media in growth in US search ad spend. As performance-driven advertisers push closer to the point of sale, companies like Amazon benefit. Here’s what’s behind retail media’s search success.

Walmart and Amazon look to boost shipping speeds

Article
Jul 31, 2023

Faster is better when it comes to ecommerce delivery times: Amazon and Walmart leverage automation, limiting the distance items travel to quickly get online orders to shoppers’ doors.

Canada Ecommerce Forecast 2023

Canada Ecommerce Forecast 2023

Report
Jul 28, 2023

The ecommerce boom in Canada means many product categories now sell a significant percentage online. This includes grocery, which we forecast for the first time this year.

Streamers, cable fight for share of consumers’ TV time

Streamers, cable fight for share of consumers’ TV time

Article
Jul 28, 2023

Over one-third (37.7%) of US consumers’ time spent with TV is with streaming services, per Nielsen. Cable is not far behind, with a 30.6% share of consumers’ TV time.

The Weekly Listen: Twitter becomes X, a billboard in your living room, and why Airbnb has no loyalty program

Audio
Jul 28, 2023

On today's episode, we discuss what to make of Twitter changing its name to X, whether Walmart is crushing Amazon in the grocery wars, what a billboard in your living room would look like, what Gen Z has done to the purchase funnel, why Airbnb doesn't have a loyalty program, what the most popular museums around the world are, and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Carina Perkins.

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US Ecommerce Forecast 2023

US Ecommerce Forecast 2023

Report
Jul 28, 2023

US retail and ecommerce sales are getting back to their pre-pandemic growth trajectories, but consumer spending may be stunted amid ongoing economic uncertainty.

Back-to-school lessons from Walmart, Target, and Amazon

Article
Jul 27, 2023

From improving in-store inclusivity to taking advantage of Bed Bath & Beyond’s closure, here are three examples of how back-to-school’s biggest players are delivering value through discounts and enhanced shopping experiences.

Latin America Ecommerce Forecast 2023

Latin America Ecommerce Forecast 2023

Report
Jul 26, 2023

Double-digit inflation and stagnant economic growth have hit Latin America’s retail industry. Retail ecommerce sales growth in the region decelerated to its slowest rate on record last year, but we expect it to reaccelerate in several key markets. Here are our latest forecasts, along with new breakouts for Chile, Colombia, and Peru.

UK Ecommerce Forecast 2023

UK Ecommerce Forecast 2023

Report
Jul 24, 2023

UK retail sales are performing better than expected, with consumers still spending despite high inflation—but ecommerce will lose further share this year as shoppers continue returning to stores and cut nonessential spending.

Walmart+ will surpass 29 million members this year

Article
Jul 24, 2023

Walmart is reaping the benefits of Walmart+: And it has clear opportunities to unlock even greater growth.

Walmart, Amazon lead the top 10 US retailers by sales

Walmart, Amazon lead the top 10 US retailers by sales

Article
Jul 24, 2023

Walmart was the biggest US retailer by US sales in 2022 with nearly $500 billion in sales, more than double the size of runner-up Amazon, according to the National Retail Federation.

What marketers need to know about the customer journey in 5 charts

What marketers need to know about the customer journey in 5 charts

Article
Jul 21, 2023

Most consumers use online marketplaces to find products, but the number who are browsing in-store or on social media is growing. Retailer websites are where customers go for product research. And when it comes to purchasing, price and delivery options are the most important factors.

Walmart looks to carve out a share of the $1.857 trillion B2B ecommerce market

Article
Jul 19, 2023

Walmart taps B2B to grow its margins: The retail giant is adding new products and tools to Walmart Business to attract more B2B customers and drive loyalty.

Prime Day advertising was costly, but Amazon helped pay for out-of-network ad costs

Prime Day advertising was costly, but Amazon helped pay for out-of-network ad costs

Article
Jul 18, 2023

Prime Day advertising had a higher ROI than last year: Amazon worked out kinks from 2022’s event that will help it secure relationships with sellers.

Closing the loop: A buyer’s guide to retail media ad types

Article
Jul 17, 2023

Retail media has transitioned from its 1.0 era, defined by on-site search and sponsored product ads, into the era of retail media 2.0, which consists of a mosaic of ads on-site, in-store, and across other media channels. “The opportunity gets much bigger, but realizing the opportunity also gets a lot more complex,” our analyst Andrew Lipsman said on “Behind the Numbers: Reimagining Retail.”

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