Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon

Instacart’s delivery business slows as it heads toward its long-awaited IPO

Article
Aug 21, 2023

Instacart’s gross transaction volume grew just 5% in the first half: That’s a troubling number that can’t be glossed over by the company’s 30% revenue growth.

Amazon adds new BNPL option to strengthen digital wallet

Article
Aug 18, 2023

The company has been beefing up its BNPL capabilities ever since its exclusivity period with Affirm ended earlier this year

Amazon adds off-site placements to Sponsored Products ads

Amazon adds off-site placements to Sponsored Products ads

Article
Aug 18, 2023

Amazon's Sponsored Products ads now reach beyond its platform: High-performing format could grow retail media's share of market.

Amazon’s $10B Alexa gamble and a shift toward simplification

Article
Aug 17, 2023

Amazon’s $10 billion loss from Alexa devices sparks the latest strategy shift away from consumer electronics as it and other companies focus on profitability and reduce aspirational projects.

Amazon’s new seller fee opens it to more antritrust scrutiny

Article
Aug 17, 2023

Amazon implements new seller fee as FTC antitrust case looms: The retailer will take an additional 2% cut on sales from merchants not using its fulfillment services.

How retailers like Walmart, Amazon, and Instacart can harness frequent shoppers to drive digital grocery growth

Article
Aug 17, 2023

Though growth is slowing, digital grocery will continue to fuel overall ecommerce growth in the US. “Growth is no longer driven by new adopters, but heavy digital grocery users,” our analyst Blake Droesch said on a recent “Reimagining Retail” podcast episode. Here’s how retailers like Instacart, Amazon, and Walmart can capitalize on frequent buyers.

Payments and Digital Commerce Platforms 2023

Payments and Digital Commerce Platforms 2023

Report
Aug 17, 2023

Digital commerce platforms are leaning heavily into payment processing to grow revenues and enhance customer engagement. But it’s still early innings: They are ripe for payment provider partnerships that can evolve as the platforms grow.

What brands can learn from Barnes & Noble’s reinvention

Article
Aug 15, 2023

Instead of trying to compete with Amazon, Barnes & Noble is changing to appeal to consumers looking for the experience of an independent bookstore with the resources of a large chain. Leaning on local inspiration and a store layout that optimizes discovery, Barnes & Noble is revamping its 596 locations, as well as its membership program.

As consumers pull back on discretionary purchases, Macy’s leans into higher-margin private labels

Article
Aug 11, 2023

Macy’s looks to private labels to boost its bottom line: As consumers pull back on discretionary spending, retailers are turning to private labels to differentiate their merchandise and improve margins.

Latin America Marketing and Retail Media Trends Survey 2023

Latin America Marketing and Retail Media Trends Survey 2023

Report
Aug 11, 2023

Our first-ever marketing and retail media survey explores the latest trends unfolding in Latin America, how the regional landscape will evolve, and the broader implications for ad buyers’ and retailers’ go-to-market strategies.

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Amazon pulls the plug on dozens of its in-house brands

Article
Aug 10, 2023

Amazon is scaling back its private-label business: The company is cutting dozens of its brands in what appears to be a concession to the FTC.

Digitization of the Store 2023

Digitization of the Store 2023

Report
Aug 10, 2023

The digitization of the store—retail’s next megatrend—will transform the shopper’s path to purchase and industry economics for retailers and brands.

How companies with ties to China, like Temu, Shein, and TikTok, are influencing US ecommerce

Article
Aug 10, 2023

“Shopping apps and marketplaces that specialize in ultralow-cost goods from China are gaining a foothold among US consumers—with broader implications for the future of ecommerce,” our analyst Sky Canaves wrote in our Chinese Ecommerce in the US report. Canaves expanded on what’s driving this retail opportunity for companies like Shein, Temu, and TikTok in the US and how it will impact the US market on a recent “Reimagining Retail” podcast episode.

The Daily: Has Amazon officially reversed course, retailer site searches, and watching ads to save money

Audio
Aug 10, 2023

On today's episode, we discuss whether Amazon can keep expenses down while also keeping customers happy, where the company will place its bets on grocery, and how its advertising arm has performed of late. "In Other News," we talk about why most retailers site searches aren't working and how many streaming viewers will watch ads to save a few bucks. Tune in to the discussion with our director of Briefings Jeremy Goldman and analyst Zak Stambor.

Reimagining Retail: How Chinese companies influence US retail and how fashion retail will change as a result

Audio
Aug 09, 2023

On today's episode, in our "Retail Me This, Retail Me That" segment, we discuss the opportunity for China-based companies like Shein, Temu, and TikTok in the US, and how they can compete with Amazon. Then for "Red-Hot Retail," our analysts give us some spicy predictions about how fashion retail will change in the US as a direct result of Chinese manufacturers. Join our analyst Sara Lebow as she hosts analysts Sky Canaves and researcher and Asia-Pacific lead Man-Chung Cheung.

Amazon, Shopify, Mattel get a boost from the ‘Barbie’ movie

Article
Aug 07, 2023

“Barbie” is the top-searched term on Amazon. Shopify has seen a 56% increase in doll sales. And despite a fall in Q2 Barbie doll sales, Mattel believes there will be significant growth for the property in the coming months and years. All of this has Greta Gerwig’s movie to thank.

How nonendemic brands and retail media networks should partner

Article
Aug 07, 2023

Retail media has been buoyed by consumer packaged goods companies and grocery brands looking to get their products in front of shoppers closer to the point of purchase. But now, other categories are looking to join the party: nonendemic advertisers.

The D2C model is evolving as wholesale, physical retail regain prominence

The D2C model is evolving as wholesale, physical retail regain prominence

Article
Aug 07, 2023

Digitally native brands look for a new D2C playbook: Brands are embracing wholesale, physical retail, acquisitions, and even selling on Amazon to regain momentum and achieve profitability.

Inside TikTok’s Amazon-inspired flywheel strategy to boost social commerce

Article
Aug 04, 2023

TikTok’s rapid ascent in social commerce is drawing comparisons to Amazon’s flywheel strategy. The platform is taking multiple steps to achieve its goal of quadrupling its global ecommerce business to a potential $20 billion in annual merchandise sales through TikTok Shop. Here’s what’s working, what isn’t, and what has yet to be seen.

What marketers need to know about mcommerce in 5 charts

What marketers need to know about mcommerce in 5 charts

Article
Aug 04, 2023

As US mcommerce sales approach nearly half of total US online sales, marketers need to adopt mobile-first strategies that improve both the shopping and checkout experience. For those looking to boost adoption for their mobile shopping apps, banner ads are the best deal, though more interactive ad formats could become popular as retailers gamify their apps.

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