Amazon Trends & Statistics

EMARKETER offers market research, trends and statistics for a variety of topics and industries. Here you will find a collection of reports, articles and other resources for Amazon
Amazon and Walmart race to speed up delivery times to extend their ecommerce lead

Amazon and Walmart race to speed up delivery times to extend their ecommerce lead

Article
Oct 16, 2023

Amazon and Walmart build out their delivery infrastructure: Both companies look to boost the speed and efficiency with which they fulfill shoppers’ online orders.

Shoppers steered clear of big-ticket items on Prime Big Deal Days

Shoppers steered clear of big-ticket items on Prime Big Deal Days

Article
Oct 12, 2023

Prime Big Deal Days exceeded Amazon’s expectations: While shoppers focused on cheaper essentials, the retailer showcased its supply chain capabilities.

The Weekly Listen: Shopping on Amazon is changing, ad-free TikTok and Instagram, and Toys-R-Us's comeback

Audio
Oct 12, 2023

On today's podcast episode, we discuss why shopping on Amazon is changing, the proposal of ad-free TikTok and Instagram subscriptions, how much Amazon's AI chatbot shopping assistant can move the needle for customers, whether Toys-R-Us can make a successful comeback, the share of women in leadership roles and more. Tune in to the discussion with our vice president of content Suzy Davidkhanian and analysts Blake Droesch and Paul Verna.

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Gen Z teens switch to off-price retailers, Amazon as inflation weighs on spending

Article
Oct 11, 2023

Gen Z teens cut spending in response to inflation: Shoppers in this cohort are shopping more often at off-price and ecommerce retailers to save money, although the beauty category is as resilient as ever.

The Daily: Is US ad spending about to hit the gas, a Spotify/Roku deal, and Amazon's NFL streaming

Audio
Oct 11, 2023

On today's podcast episode, we discuss how much ad spending will grow this year, whether there are more reasons to be optimistic or pessimistic about consumer spending, and what today's most interesting ad spending trends are by media and company. "In Other News," we talk about a deal to bring video ads to Spotify’s app on Roku and how Amazon's second year of streaming Thursday Night Football is going. Tune in to the discussion with our analyst Paul Verna.

Reimagining Retail: What's next for Amazon Fresh and lessons on how best to compete with Walmart

Audio
Oct 10, 2023

On today's episode podcast, in our "Retail Me This, Retail Me That" segment, we discuss why Amazon is struggling to get Amazon Fresh off the ground, what it has going for it, and what would happen if Amazon broke out a separate subscription for grocery. Then for "Pop-Up Rankings," we rank the other players that could offer lessons on how Amazon Fresh could compete with Walmart. Join our analyst Sara Lebow as she hosts analyst Blake Droesch and director of content Becky Schilling.

The next phase in Walmart marketplace’s growth is integrating fulfillment services

Article
Oct 10, 2023

Recently, Walmart rolled out a suite of new features at its first-ever seller summit, including enhanced fulfillment and logistics services for merchants. As Walmart attempts to challenge Amazon’s marketplace dominance, integrating fulfillment allows it to take advantage of its physical footprint for a more comprehensive marketplace offering.

Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Brooklinen, Our Place are the latest D2C brands to turn to other retailers for growth

Article
Oct 09, 2023

Digitally native D2C brands embrace traditional retail strategies: More are inking partnerships with retailers like Amazon and Walmart to expand their reaches and offset soaring acquisition costs.

The Daily: The Amazon monopoly trial, Peloton and Lululemon's deal, and social media burnout is back

Audio
Oct 09, 2023

On today's podcast episode, we discuss the Federal Trade Commission's (FTC) case against Amazon, the tech giants' defense, and what is most likely to come of this. "In Other News," we talk about what to make of Peloton and Lululemon striking a deal and why social media burnout is back on the radar. Tune in to the discussion with our analysts Jacob Bourne and Zak Stambor.

Lessons from Macy’s, Michaels, and H&M for launching a third-party marketplace

Article
Oct 04, 2023

As brands seek to diversify the number of places they sell their goods, retailers should consider building out a marketplace model that can help brands reach more customers while also cutting down on retailer costs and creating new revenue streams. You don’t need to be Amazon to launch a third-party marketplace—Macy’s, Michaels, and H&M have all gotten marketplaces off the ground in the last year or so.

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Amazon turns to generative AI to improve the search experience

Amazon turns to generative AI to improve the search experience

Article
Oct 03, 2023

Amazon’s search capabilities are set for an AI-powered upgrade: The retailer will incorporate a chatbot to offer customers personalized suggestions based on their queries and shopping history.

The Daily: Amazon's Anthropic AI deal, ChatGPT can now speak and see, and who's producing 10,000 humanoid robots?

Audio
Oct 03, 2023

On today's podcast episode, we discuss the significance of the Amazon-Anthropic deal and what's possible now that ChatGPT can talk to you and see things. "In Other News," we talk about whether Bard AI integrations can help Google catch up to the competition and why one company is producing 10,000 humanoid robots. Tune in to the discussion with our analysts Jacob Bourne and Gadjo Sevilla.

How to deal with holiday returns: Prevention, promotion, and product selection

How to deal with holiday returns: Prevention, promotion, and product selection

Article
Oct 02, 2023

With the start of Q4, the holiday season is officially here. That means holiday returns will be piling up soon.

Toys R Us maps out an aggressive comeback strategy

Article
Oct 02, 2023

Toys R Us looks to fill a hole in the retail landscape: It plans to rapidly expand its physical presence by opening up to two dozen flagship stores.

September ad updates from Google, TikTok, and others push AI, audience targeting, and CTV

Article
Sep 29, 2023

In July and August, the US ad market saw its first consecutive two months of growth in over a year, according to Standard Media’s US Ad Market Tracker. Platforms are focused on keeping that momentum alive with several updates. Multiple platforms are boasting improved AI targeting and enhanced connected TV ad solutions. Here is everything new in September.

The Weekly Listen: Amazon's next big hit, is SEO dead, and a subscription-only X?

Audio
Sep 29, 2023

On today's podcast episode, we discuss what Amazon's next big hit is, whether X (formerly Twitter) might become a subscription-only platform, whether SEO is already dead, if most retailers will stop offering free shipping, the shortest commercial flight you can take today, and more. Tune in to the discussion with our director of reports editing Rahul Chadha and analysts Ross Benes and Blake Droesch.

Amazon Fresh buyers more likely to try new grocery products multiple times a month

Article
Sep 28, 2023

Nearly half (48.4%) of Amazon Fresh shoppers try new grocery products multiple times per month, according to an Insider Intelligence survey.

FTC and 17 states sue Amazon for inflating online prices and overcharging sellers

Article
Sep 26, 2023

Amazon faces a significant legal challenge: A FTC lawsuit that alleges Amazon illegally maintains monopoly power could force the retail giant to fundamentally alter its business practices.

How are Walmart, Best Buy, and others innovating with mobile apps?

How are Walmart, Best Buy, and others innovating with mobile apps?

Article
Sep 26, 2023

Mobile is driving ecommerce sales growth, with 43.2% of the $1.137 trillion in US ecommerce sales we project for this year. As mcommerce sales rise, retailers are innovating to get a piece of the $491.14 billion pie. Mobile commerce will be especially vital this holiday season. Some 79% of US online shoppers shopped via mobile during the Cyber Five last year, according to Bizrate Insights data cited in a Forrester report.

The Daily: How Affiliate Helps Marketers Regain Control, Alexa Gets Chatty, and TikTok Shop Lands in the US

Audio
Sep 26, 2023

On today's podcast episode, we discuss how affiliate is helping marketers take back control of their ad spend. "In Other News," we talk about Amazon unveiling a smarter, more conversational, Alexa and TikTok Shop hitting the US. Tune in to the discussion with our analyst Max Willens and Alexandra Forsch, president of Awin Americas.

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